Branding · Packaging & Label
Food and Beverage Packaging Design Dubai
Packaging that earns attention on the shelf and makes the product easy to understand. 10turtle provides food and beverage packaging design in Dubai for brands launching new products, expanding ranges, entering retail, refreshing existing packaging or preparing products for UAE and international markets. We design the visual system, packaging artwork, label structure, variants and production files around the actual product and packaging format. For UAE projects, we also account for applicable local food labeling requirements and Arabic language requirements. Final regulatory approval remains with the product owner and the appropriate regulatory or technical reviewer.
Built withArabic & English labelsNutrition labelingAllergen labelingDielinesPrint ready artworkRetail and ecommerce
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What it is
What is food and beverage packaging design?
Food and beverage packaging design is the process of designing how a packaged food or non alcoholic beverage looks, communicates and works as a physical product. It can include packaging structure, label design, front, back and side panel design, product information, ingredients, nutrition information, allergen information, net quantity, storage information, brand identity, product photography, illustrations, icons, barcode placement, variant systems and print ready artwork.
The packaging has to balance visual communication with practical information. For Dubai and UAE products, applicable local standards and requirements need to be considered during the design process. The UAE maintains mandatory food standards covering areas including labeling of prepackaged food and nutrition labeling. Final regulatory approval remains with the product owner and the appropriate regulatory or technical reviewer.
What's included
What a food and beverage build includes
Structure and formatArtwork developed for cartons, pouches, jars, tubs, bags, boxes, sleeves, bottles, cans and other agreed formats around the supplied dieline or manufacturer structure.
Shelf and ecommerce graphicsFront panel design built for shelf visibility and thumbnail recognition so the pack works in retail aisles and online listings.
Nutrition information layoutNutrition panels structured visually around the supplied nutrition data for applicable UAE and Gulf food labeling standards. We do not generate or certify nutrition values.
Ingredient and allergen labelingIngredient lists and allergen presentation formatted from approved information supplied by your regulatory or product team.
Arabic and English panelsBilingual packaging layouts with appropriate typography, spacing and information hierarchy for UAE food labeling requirements.
Line and variant systemA consistent packaging system across flavors, sizes and SKUs so the full range reads as one brand while variants stay easy to identify.
Prepress and proofingPrint ready artwork prepared for CMYK, Pantone, bleed, safe areas, barcode placement and printer specifications, with proof review where required.
How we work
How we design food and beverage packaging
1Product discovery
We understand the product, category, target audience, market, packaging format, product range, retail environment, ecommerce requirements and existing brand.
2Packaging and regulatory audit
We review the supplied product information and identify areas the artwork needs to accommodate, including ingredients, nutrition, allergens, net quantity, storage, claims, Arabic content, barcode and manufacturer information.
3Competitor research and structure
We review the relevant shelf and ecommerce environment, then work from the supplied dieline or packaging format. Where a new structure is required, the manufacturer should confirm production feasibility.
4Creative directions and panels
We develop packaging directions around brand, product, audience and category, then build the front panel and information hierarchy for ingredients, nutrition, allergens, storage and barcode.
5Variant development
Once the direction is approved, the design is extended across the required flavors, sizes or SKUs.
6Prepress, proof and handoff
Artwork is prepared according to printer and packaging manufacturer requirements, checked against the supplied requirements and prepared for production.
Why it matters
Why food and beverage packaging matters
Good food and beverage packaging looks distinctive, communicates quickly and works across physical retail and ecommerce while leaving room for the information required for the market where the product is sold.
Shelf and thumbnail standout
Packaging built for product recognition, category clarity and flavor differentiation at shelf distance and in ecommerce product images.
Clear information hierarchy
Layouts organized around ingredients, nutrition, allergens, net quantity, Arabic and English content and other required product information.
A coherent multi-SKU range
A packaging system that creates clear differences between variants while making the entire range look like one brand.
Who this is best for
The right fit
Best fit when
This service is a strong fit for food brands, beverage brands, ecommerce and retail food brands, restaurants, hotels, hospitality brands, food startups, private label businesses, grocery and specialty food companies, snack and beverage startups, established food companies, and businesses entering the UAE, expanding across the GCC or preparing products for international markets.
You might not need this
You may need another packaging service if you sell supplements or vitamins (Supplement & Nutraceutical Label Design), cosmetic or beauty products (Cosmetic & Beauty Packaging Design), alcoholic beverages (Wine, Spirits & Beer Label Design), or if you only need print ready artwork from an existing design, a 3D mockup, structural engineering only, or brand identity without packaging.
FAQs
Common questions about food and beverage packaging
What is food and beverage packaging design?
It is the design of the physical package, label, visual identity and information hierarchy for packaged food and non alcoholic beverages.
Do you design food and beverage labels?
Yes. Food labels can include the product name, ingredients, nutrition information, allergens, net quantity, storage information, barcode and other required information. We also design labels for non alcoholic beverage products such as juices, soft drinks, functional beverages, coffee and tea products.
Do you design packaging for alcohol?
Alcoholic beverages have different regulatory requirements. 10turtle has a separate Wine, Spirits and Beer Label Design service for beverage alcohol projects.
Can you design packaging for Dubai and the UAE?
Yes. We can design packaging for products intended for Dubai and the wider UAE market. We design with applicable UAE food labeling requirements in mind, including standards relating to prepackaged food and nutrition labeling. Final regulatory review should be completed by the product owner or appropriate regulatory professional.
Does UAE food packaging need Arabic?
Applicable UAE food labeling requirements include Arabic labeling requirements for prepackaged foods. The exact implementation should be confirmed for the product and market. Arabic packaging can be designed with appropriate typography, spacing and information hierarchy, and separate English and Arabic or bilingual layouts can be created while keeping the same brand system.
Can you design nutrition, ingredient and allergen panels?
Yes. We can lay out supplied nutrition information, format and place supplied approved ingredient information, and structure supplied allergen information within the label. We do not calculate nutrition values; those should come from the product formulator, laboratory or appropriate technical source.
Can you guarantee regulatory approval or legal compliance?
No. We design around the applicable requirements and supplied information, but final regulatory approval depends on the product, market, authorities and responsible regulatory reviewer. Packaging regulations vary by product and market and can change. We recommend final review by the appropriate regulatory professional or authority before production.
Can you create a multi SKU packaging system?
Yes. A consistent packaging system can be extended across flavors, sizes and variants. Multi SKU projects can be handled through a defined variant system.
Can you create print ready packaging files?
Yes. Production files can be prepared according to the supplied printer requirements, including CMYK artwork and Pantone references where the printing process requires them. We can work from the printer's dieline, specifications and production requirements. 10turtle is the design and production artwork partner; printing and manufacturing are handled by your selected supplier.
Can you redesign existing packaging or work from an existing brand?
Yes. We can refresh existing packaging while preserving useful brand equity, and packaging can be developed around your existing logo, colors, typography and brand guidelines. We can also start from scratch with the product, brand, packaging format and market requirements.
How much does food packaging design cost in Dubai?
Cost depends on the packaging format, number of SKUs, structural requirements, languages, regulatory information, photography, illustration, print requirements and revision scope. We scope the project before providing a quotation.
How long does food packaging design take?
The timeline depends on the number of SKUs, packaging complexity, product information, brand readiness, regulatory review, printer requirements and revision cycles. A firm schedule can be established after the project audit.
Selected work
Packaging that earned its place on the shelf
Filter by category. Every project below is a packaging build or redesign, from a single label to a full multi-SKU range.
Testimonials
What clients say about working with us
Short version: the shelf, the screen and the box finally match, and the files just work at the printer.
Standards we build to
Security & Compliance Standards
ISO 27001 Certified
SOC 2 Type 2
PCI DSS Compliance
GDPR Compliance
CCPA Compliance
ISO 27018 Certified“We follow the principles of GDPR, CCPA, and ISO standards certified to ensure security, privacy, and compliance across all operations.”
Build Packaging That Can Grow With the Product
10turtle can design food and beverage packaging for Dubai and UAE brands, from a single label to a complete multi SKU product range. We can work from scratch, refresh existing packaging, create Arabic and English versions, prepare production artwork and build a system that can extend into future products. Share your product, existing packaging, brand assets or packaging brief with us.
Get Your Free Packaging Audit