UI UX design from research to production, built to convert

UX (user experience) is the thinking, who your users are, what they're trying to do, and how the product should be structured so they can do it easily: research, information architecture, flows, and usability. UI (user interface) is the surface, the layout, typography, colour, spacing, motion, and components people see and touch. UI is a part of UX. You need both, designed together: great UX with weak UI works but feels cheap; great UI on weak UX looks good and frustrates users.

A full engagement covers UX research and discovery, information architecture and user flows, wireframing, interactive prototyping, high-fidelity UI/visual design, a reusable design system, usability testing, accessibility to WCAG 2.1-2.2 AA, and engineering-ready developer handoff. You can take the whole journey or a single phase, such as a standalone UX audit.

It depends heavily on scope. Based on current market data, agency hourly rates commonly range from about $25 to $250, a focused UX audit typically runs $3,500-$10,000, a 15-25 screen product or MVP design often sits in the low-to-mid five figures, and complex enterprise platforms can run into six figures. 10turtle scopes a precise quote after a free audit rather than quoting a templated package.

A focused UX audit typically lands in 2-4 weeks (3-6 for a larger SaaS product), a contained feature redesign in 2-4 weeks, and a full new-product design across roughly 3-6 months. Timelines depend on screen count, research depth, and testing rounds; we give a firm schedule after the discovery or audit step.

Both, and redesign is a core specialism. For existing products we start with a UX audit, then redesign and optionally rebuild to lift conversion and usability without losing what works. For new products we research and design from scratch so your first release is market-ready. We are experts in redesign and redevelopment as much as from-scratch design.

Yes. We hand over engineering-ready specs and design tokens via Figma Dev Mode, and because design and development sit under one roof at 10turtle, our own developers can build it, so the shipped product matches the design instead of degrading in translation.

Accessibility is designed in from the first frame to WCAG 2.1-2.2 AA, contrast, focus states, keyboard navigation, touch-target sizing, and screen-reader labelling, and documented for engineering. Most products fail accessibility because it's retrofitted; we build it in, which reduces legal risk and widens your audience. We also audit and remediate products we didn't design.

A freelancer can suit a small, well-defined task; in-house makes sense for long-term, high-control roadmaps. An agency fits when the project is high-stakes, complex, or time-sensitive and you want a full specialist team, research, design, accessibility, and build, without the hiring overhead. 10turtle gives you that team as one accountable partner.

Yes. Complex products, onboarding, dense dashboards, and retention-critical flows, are a core focus, alongside e-commerce, healthcare, fintech, and more. We design to the behaviour and compliance reality of your sector rather than applying a generic template.

Against business metrics, conversion, task completion, retention, and support load, not just how it looks. We define success metrics up front and keep measuring after launch so design stays a revenue lever, not a one-time deliverable.