Logo design and brand identity built to work everywhere your brand appears
A logo is where recognition starts. A brand identity keeps that recognition consistent on your website, social media, packaging, presentations, advertising and anywhere else your business shows up. 10turtle designs custom logo systems and complete brand identities for businesses in Dubai and across the UAE. A dedicated branding team takes the work from strategy through design and into real-world use.
Whether you're launching a new business, entering the UAE market or replacing an identity that no longer fits where your company is going, we build brands that are distinctive, practical and made to last.
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Logo vs brand identity
A logo or a complete brand identity? Here's the difference
A logo is one mark. A brand identity is the system that gives that mark meaning and makes it recognisable. The logo helps people identify your business, and the identity helps them recognise it consistently. If you already have a clear brand strategy and only need a stronger logo, a focused logo project may be enough. If you're launching, repositioning or growing and need the business to look and sound consistent everywhere, a complete brand identity is usually the better investment. Our free design audit helps you decide which one makes sense for your business.
Building a new identity, or fixing one that has stopped working?
Most businesses come to us in one of two situations. Either you're starting from zero, or you have a brand that no longer represents the business you've become. We handle both.
IMG 02 · NEW IDENTITY
A fresh brand mockup, built from a blank page (logo on a sign, card, or screen).
Blank screen for a real mockup, composited later
From scratch
Build a brand identity from scratch
Starting with a blank page? We look at your business, audience, competitors and positioning before we start drawing. The result is a complete identity built around how you want people to see your business. Your identity can include a custom logo system, colour palette, typography system, iconography, imagery direction, brand voice, messaging, brand guidelines, digital applications, print applications, social media assets and website-ready brand assets.
A dated brand being modernised: the current mark beside its refreshed version.
Blank screen for a real mockup, composited later
Redesign / refresh
Redesign or refresh an existing identity
Has your brand fallen behind your business? The logo might look dated or stop working at small sizes. The colours might feel inconsistent, or the business may have changed direction. Your competitors might simply look more credible than you do. Or your current identity has recognition you don't want to lose. We audit what you have, work out what's worth keeping and rebuild what needs to change. We won't change everything just because we can. The aim is a stronger brand that keeps the recognition you've already earned.
Changing your whole company position, name, or market? That's a full rebrand, see our Rebranding & Brand Refresh team.
Cleaner mark, fixed at small sizes Accessible, audit-ready colour Recognition kept, equity intact
What you get
A complete brand system you can actually use
A brand identity shouldn't end as a beautiful presentation nobody knows how to use. You receive an organised brand system that your team, designers, developers and marketing partners can work with.
Complete Logo SuitePrimary logo, secondary versions, stacked arrangements, a standalone symbol, favicon, and monochrome and reversed versions.
Professional File FormatsEditable source files and scalable formats for websites, social media, print, advertising and production.
Colour SystemPrimary and supporting colours with the specifications needed for digital and print.
Typography SystemFont choices, hierarchy and practical usage rules that keep your brand consistent.
Brand GuidelinesClear instructions for logo use, colours, typography, spacing, imagery and other identity rules.
Full OwnershipWe hand over your final brand assets and editable source files, so you can use and develop the identity without being tied to one designer.
IMG 04 · BRAND KIT · 4:3
Brand kit flat-lay: logo suite, colour chips, a type specimen and the guidelines, laid out as a finished, owned kit.
Digital and print-ready assets, fully owned
Assets ready for websites, social profiles, advertising, presentations and other digital channels, plus files prepared for stationery, packaging, brochures, signage and other physical uses.
VectorScales infinitely, print & large formatAIEPSSVG
RasterPixel-ready, web, social & docsPNGJPGPDF
Digital brand assets · print-ready assets · editable source · yours to develop.
Update an existing identity while keeping the recognition that still matters.
Built for the real world
Your brand should work beyond the presentation deck
A brand identity becomes valuable when people actually experience it. So we plan how the identity will work everywhere customers deal with your business.
01
It ships into a real website, not a PDF
Your identity becomes a live website instead of staying inside a guidelines document. Your visual system stays recognisable across social profiles, posts, campaigns and ads. Packaging, presentations and advertising stay tied to the wider identity instead of turning into a collection of unrelated designs. Because 10turtle also has dedicated Web and AI teams, your brand doesn't have to be handed to another agency before you can use it.
Where most fail: the brand book is gorgeous, then a separate agency has to reinterpret it before anyone can use it.
02
Accessible by design, so it stays usable on screen
Your logo is only one part of the system. The colours and typography around it will end up in website headings, buttons, interfaces, ads and other digital experiences. We build accessibility into those choices so your brand stays distinctive while remaining readable and practical on screen, checking colour contrast, typography size, digital readability, light and dark backgrounds, button and interface use, responsive use and different screen sizes.
Where most fail: a brand that needs a redesign every time it moves into a new digital channel.
03
Built for people to remember and machines to understand
Customers now find businesses through search engines, AI assistants and recommendation systems, which makes consistency more important. Your business name, positioning, messaging, visual identity and online presence should all point to the same business wherever customers come across you. We design brand systems with clear positioning, consistent messaging, a structured digital presence and a consistent visual identity.
Where most fail: inconsistent names, marks and messaging that confuse both people and the systems recommending you.
IMG 05 · ON A REAL SITE
A finished identity live on a working, accessible website, not a logo trapped in a PDF.
Blank screen for a real screenshot, composited later
How we test your palette before it ships
A strong identity should be usable as well as beautiful. We check colour contrast so your brand stays distinctive while remaining readable on screen.
Aa, Button & body textWhite on pine · 8.1:1 · ✓ Passes AA
Aa, Button & body textLight amber on cream · 1.4:1 · ✗ Fails AA
Same brand colours, used safely. We tune values so your palette stays unmistakably yours and readable everywhere it lands.
All of it under one accountable partner, with a dedicated branding team that owns your identity end to end. One relationship across Branding, Web and AI.
Full-bleed lifestyle moment: a real brand showing up with confidence in the world (storefront, packaging, a screen in hand).
Your brand should be recognisable wherever customers find you
When someone sees your brand on social media, packaging, signage, an ad or a business document, it should still feel like you. That's why we build the system around the logo.
How we work
A clear process from strategy to finished brand system
You should always know what we're doing, why we're doing it and what comes next.
01
Discovery and Audit
We learn about your business, audience, competitors, current identity and goals. For a new brand, we set the strategic foundation. For an existing brand, we identify what works, what's outdated and what should stay.
02
Strategy and Direction
We define the positioning, personality and creative direction for the identity, so every design decision has a reason behind it.
03
Concepts
We develop distinct design directions based on the agreed strategy. Each concept comes with a clear rationale, so you're choosing between considered options rather than random variations.
04
Refinement
Once you choose a direction, we refine the logo and identity system through the agreed revision process. We work on proportion, typography, colour, spacing, balance and practical use.
05
System Build
The chosen direction becomes a complete identity system: logo variations, colour palette, typography, iconography, imagery direction, brand guidelines, digital assets and print assets.
06
Handover and Launch
You receive an organised brand package with the files and guidelines your team needs. If you want, we can then take the identity straight into your website, digital products, marketing material and AI creative systems.
IMG 07 · STUDIO · craft in progress
A design studio moment: hands, sketches and screens mid-build, the human craft behind the system.
A focused logo project is a different job from a complete identity system. We scope each project around what you actually need.
One roof
A dedicated branding team, connected to Web and AI
Your brand shouldn't become someone else's problem once the logo is approved. 10turtle has dedicated specialists in Branding, Web and AI Automation. So your branding team works directly with the people who will later build your website, digital product or automation system.
You get specialist expertise without coordinating several agencies. One relationship across all three capabilities.
One accountable partnerOne contract · one lead · one point of accountability
Branding TeamOwns your strategy, identity and visual system.
Web TeamTurns the identity into a live digital experience.
AI TeamExtends the brand into scalable creative and automated digital workflows.
IMG 08 · YOUR TEAM · the people behind it
The dedicated branding team at work: real people who own your identity end to end, not a faceless queue.
Ownership
A brand you actually own
Your identity should become a long-term business asset. We create original work instead of using generic templates or reworking stock graphics.
Original logo artwork
Your final project can include original logo artwork, editable source files, vector files, web-ready files, print-ready files, colour variations, monochrome versions, brand guidelines and organised brand assets.
Clear ownership terms
The exact ownership and usage terms are agreed as part of your project scope. For trademark registration and legal clearance, we recommend working with qualified intellectual property counsel.
Built to last
We hand over editable source files and organised brand assets so you can use and develop the identity without being tied to one designer.
IMG 09 · CONCEPT · original & protected
Concept close-up: an original mark being checked for distinctiveness and accessible contrast, ready to own and defend.
Branding costs depend on what your business needs. A focused logo project is a different job from a complete identity system, and both differ from a strategic rebrand involving positioning, naming, messaging and multiple applications. We scope each project around what you actually need instead of forcing every business into the same package.
What shapes the investment
Scoped after your free design audit · not a generic package
Focused logo projectScoped after audit
Complete identity systemScoped after audit
Strategic rebrandScoped after audit
Identity + rolloutScoped after audit
Your proposal explains deliverables, ownership and usage terms based on what your business actually needs.
1StrategyHow much positioning and brand strategy is needed before design starts.
2Identity ScopeWhether you need only a logo or a complete visual identity system.
3Concepts and RefinementThe number of creative directions, stakeholders and refinement rounds involved.
4Deliverables & RolloutLogo files, guidelines, applications, and whether the identity also needs to land on your website, packaging, social or presentations.
We scope each project around what you actually need instead of forcing every business into the same package.
Once your identity is finished, the next job is keeping it consistent. You may need dozens or hundreds of creative assets for social media, advertising, campaigns and other digital channels. Our AI team can build workflows that use your approved brand system as the base for creative production at scale.
Your team can produce more content while the visual language, colours, typography and messaging stay aligned.
A wall of on-brand creative the AI engine produced: social posts, ads and visuals, all in your colours and type.
Blank screen for a real screenshot, composited later
Built on your approved brand systemVisual language, colours, typography and messaging stay aligned.
Branding for Dubai and the UAE
Build a brand that can compete in a fast-moving market
Dubai has businesses from almost every sector and market, so your brand may be competing locally, regionally and internationally at the same time. A strong identity has to show credibility quickly and still give the business room to grow. We create identities for businesses launching in Dubai, expanding across the UAE, entering new markets or repositioning an established company.
Written, audio and video stories, shown side by side so the proof is verifiable, not just quotable.
Platforms we build on
Peer partnerships across the platforms we build on
WordPressWooCommerceShopifyWebflowWixAnthropic
We build on Anthropic’s models as a partner, not a dependency — never under or through Anthropic.
Standards we build to
Security & Compliance Standards
ISO 27001 Certified
SOC 2 Type 2
PCI DSS Compliance
GDPR Compliance
CCPA Compliance
ISO 27018 Certified
“We follow the principles of GDPR, CCPA, and ISO standards certified to ensure security, privacy, and compliance across all operations.”
Answers
Logo & brand identity, straight answers
A logo is a single mark that identifies your business. A brand identity is the complete system around it, the logo and all its variations, your colour palette, typography, iconography, and the guidelines that keep them consistent everywhere. A logo makes you recognisable for a moment; a full identity makes you recognisable consistently, which is what builds trust and brand equity.
It varies widely. AI tools are near-free, freelancers typically charge around $300–$2,000 depending on experience, and professional agencies generally start near $1,000 for a focused logo and from roughly $2,000+ for a strategy-led brand kit, rising with the depth of the system. Price tracks four things: strategy depth, number of concepts and revisions, how complete the deliverables are, and whether you get full ownership and source files. 10turtle scopes transparently, a free audit gets you a real, fixed number for your project.
A focused logo can move quickly; a full brand identity system typically runs around 4–8 weeks depending on scope and revision rounds. We work to clear milestones so you always know what's next.
We present distinct, strategy-grounded directions (not a pile of templated variations), then refine your chosen direction across a defined number of rounds. We tell you upfront how many rounds are included and what counts as a revision, so there are no scope-creep surprises.
Yes, you receive 100% IP ownership and editable source files. Your kit includes scalable vectors (AI, EPS, SVG) and web-ready rasters (PNG, JPG, PDF), in colour, black, and white, with all logo variations. No licence traps, no buyout fees, no hostage source files.
A refresh is a light modernisation that keeps your existing recognition. A redesign is a more complete reimagining of the mark and system. A full rebrand changes your wider positioning, messaging, or even name. If your logo is dated, breaks at small sizes, or no longer fits who you are, a redesign or refresh is usually right, and we audit which one fits before touching anything. For a company-wide rebrand, our Rebranding & Brand Refresh team leads it.
Genuinely unique. Every mark is custom-built from your strategy, no template re-skins, no AI-generator output passed off as bespoke, so it's distinctive enough to own and to protect.
We build your colour and type systems against WCAG 2.1–2.2 AA contrast standards. The logo mark itself is exempt from contrast rules, but your brand colours end up as website text, buttons, and UI, so designing them to pass from the start keeps your brand from failing an accessibility audit later and supports ADA compliance.
That's the point of a system. Your brand guidelines plus a full set of files and an optional AI-ready brand kit keep your identity consistent everywhere, and because we also build websites and AI creative, your identity ships into the real world without a translation gap.
Both. We're one accountable partner under one roof with a dedicated team per capability, branding, web, and AI automation, so your finished identity can go straight into a live website and on-brand AI creative without changing hands.
Final CTA
Build a brand people remember
Whether you're starting from a blank page or fixing an identity that no longer fits your business, the first step is simple. Send us your current brand, website or brief. We'll review where you are, explain what needs to change and recommend the right level of branding for your business, with no unnecessary scope, no generic package and no obligation.
IMG 01 · CONCEPT · logo craft close-up
IMG 02 · NEW IDENTITY
IMG 03 · REDESIGN
IMG 04 · BRAND KIT · 4:3
IMG 05 · ON A REAL SITE
IMG 06 · BAND · cover
IMG 07 · STUDIO · craft in progress
IMG 08 · YOUR TEAM · the people behind it
IMG 09 · CONCEPT · original & protected
IMG 10 · AI OUTPUTS · on brand at volume
Industry vignette: an authentic moment that signals Technology and SaaS at a glance.
Industry vignette: an authentic moment that signals E-commerce and Retail at a glance.
Industry vignette: an authentic moment that signals Healthcare at a glance.
Industry vignette: an authentic moment that signals Professional services at a glance.
WordPress
WooCommerce
Shopify
Webflow
Wix
Anthropic
ISO 27001 Certified
SOC 2 Type 2
PCI DSS Compliance
GDPR Compliance
CCPA Compliance
ISO 27018 Certified
IMG 20 · PRE-CTA · 21:9