Web · Branding & Creative · AI Automation

Stop managing five vendors. Build, brand and automate with one Dubai-ready team.

10turtle puts dedicated Web, Branding & Creative, and AI Automation teams under one accountable partner. We help businesses in Dubai and across the UAE build better digital experiences, modern brands and smarter operations.

One accountable partner. Three specialist teams.

One contract, one timeline, and one team accountable for the result.
The 10turtle model

The trouble usually sits in the handoffs between vendors.

One team builds your site, another handles the brand, and the automation partner arrives later. Each of them may do good work, but nobody owns what falls between them.

For businesses moving fast in Dubai and across the UAE, those handoffs can lead to inconsistent customer experiences, delayed launches, duplicated work and decisions nobody fully owns. 10turtle closes those gaps.

  • One point of accountability. One lead owns the outcome from start to finish, so you aren't chasing separate vendors for a single project.
  • Dedicated specialists. You get a real Web team, a real Branding & Creative team and a real AI Automation team working together, instead of one generalist trying to cover everything.
  • One connected system. Your website, brand and automation follow the same strategy, so they support the business instead of pulling it in different directions.
  • Build or rebuild. Starting from zero? We'll build it properly. If you already have something that has stopped working, we'll redesign, replatform, rebrand or re-automate it and keep the parts that still work.
What we do

Three capabilities, one standard. Start wherever you need us.

Each capability has its own specialist team. Working together, they connect your website, brand and automation around the same business goals.

Websites and digital products built to perform.

We design and develop fast, accessible digital experiences that turn visitors into customers, for businesses in Dubai and across the UAE. That includes corporate websites, e-commerce stores, custom platforms and mobile apps.

Build newLaunch a new website, store or digital product with the right strategy, design and technology from day one.
RebuildRedesign, replatform or modernise your current website while keeping the search rankings, content and features worth holding on to.

A brand that looks as strong as the business behind it.

In a market as competitive as Dubai, looking polished isn't enough. Your brand has to explain your value quickly, be easy to recognise and look the same wherever customers see it. We build complete brand systems, covering identity and positioning, digital creative, packaging, presentations and motion.

Build newCreate the name, identity and visual system you need to enter the market with confidence.
RebrandUpdate an existing brand without losing the recognition you've already built.

Put AI to work inside your business.

AI is most useful when it removes real friction from your work. Adding it just because everyone is talking about it doesn't do that. We design AI agents, workflows, integrations and internal systems that cut repetitive work, speed up response times and give your team more time for the work that matters most.

Build newCreate new agents, workflows and tools around the way your business actually operates.
Re-automateReplace manual, disconnected or fragile processes with systems that can grow with you.
Build or rebuild

Starting from zero, or rebuilding what you've outgrown?

You don't have to pretend your starting point is something it isn't. Whether you're launching a new business, entering a new market or fixing a system that can't keep up anymore, 10turtle starts from where you are.

New brand and website build from scratch
Build something new

Build something new

You're launching a brand, website, store, product or internal system. You want it done properly from the start, without coordinating several agencies and trying to get them all to follow one strategy.

We can bring together:

  • Naming, identity and brand system
  • Website or store strategy, design and development
  • Conversion-focused UX
  • AI and automation from day one
  • Ongoing optimisation and support
Plan a New Build
Website after redesign and replatform
Website before redesign and replatform
BeforeAfter
Rebuild what you've outgrown

Rebuild what you've outgrown

It worked once. Now the website is slow, the brand looks dated and your systems don't talk to each other. Your team is still doing work by hand that should have been automated months ago.

We redesign, replatform, rebrand and re-automate while protecting the parts of your business that already work.

We can help with:

  • Website redesign and replatforming
  • Website migrations that protect your SEO
  • Brand refreshes and rebrands
  • E-commerce rebuilds
  • Workflow and process automation
  • Improvements to legacy systems
Start a Rebuild
Work / Proof

Look at the work first.

Browse selected websites, brands, digital products and automation systems we've built and rebuilt for e-commerce, professional services, technology, real estate and hospitality businesses. Every project starts with one question: what needs to work better for the business?

View Our Work

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Local relevance

Built for businesses competing in Dubai and across the UAE.

Dubai moves quickly. Customers compare brands in seconds, and your digital presence shapes their trust before you ever speak to them. Competition isn't limited by geography either, so your technology has to keep up.

Whether you're launching in the UAE, rebuilding an established brand, growing your e-commerce operation or looking to automate repetitive work, 10turtle brings the specialists together under one accountable partner.

Talk to the 10turtle Team
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services delivered, consolidated into one partner
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10turtle team collaborating in a modern workspace
One team

One team owns it, from first pixel to live automation.

You shouldn't need three agencies to build one connected digital experience. The people shaping your brand, designing your website and building your automation can share the same strategy, goals and timeline. One accountable lead keeps it all moving. There are no agency handoffs, no repeated briefings and no arguments over what's "outside scope", just one team responsible for getting the work done.

Get a Free Digital Audit
Process

A process you can actually follow.

You can see every stage, and we don't disappear after the proposal. There are six clear stages and one accountable lead, with a free audit at the start so you know what we recommend before you commit.

Step 01

Free Audit

We review your website, brand or workflow and pinpoint the issues affecting performance, conversion, consistency or efficiency.

Step 02

Strategy

We agree the goal, scope and success metrics, then map the most practical way to get there.

Step 03

Design

Your dedicated team designs the brand, interface or system around the agreed strategy, with your input throughout.

Step 04

Build

Our engineers build for performance, accessibility, easy maintenance and real-world use, with QA built into every stage.

Step 05

Launch

We launch carefully and handle migrations and technical changes in a way that protects your rankings, traffic and revenue.

Step 06

Care

After launch, we can keep supporting, optimising and automating the system so it keeps improving.

In their words

What clients say

Mixed-format proof, written, audio and video, so it lands while interest is high.

Standards we build to

Security & Compliance Standards

ISO 27001 Certified
SOC 2 Type 2
PCI DSS Compliance
GDPR Compliance
CCPA Compliance
ISO 27018 Certified

“We follow the principles of GDPR, CCPA, and ISO standards certified to ensure security, privacy, and compliance across all operations.”

Platforms we build on

Peer partnerships across the platforms we build on

We build on Anthropic’s models as a partner, not a dependency — never under or through Anthropic.

AI / Future of search

Search is changing. Your brand needs to be ready.

Customers no longer rely only on traditional search. More and more, they ask AI assistants to compare businesses, explain products, recommend providers and answer questions before they visit a website. We build websites, content and digital systems that make your business easy for both people and machines to understand.

  • Clear, structured information
  • Machine-readable content
  • Strong topical authority
  • Useful answers to real customer questions
  • Consistent brand signals
  • Digital experiences built for people first
Free audit

One free audit. No obligation.

It's the fastest way to see what we'd do for your website, brand or workflow, and whether we're the right partner for you.

Your audit can include

A specific, prioritised plan — yours to keep.

  • Performance & Conversion ReviewFind where speed, usability, trust or UX may be costing you business.
  • Accessibility & SEO CheckSpot technical and accessibility issues that affect the user experience and your search visibility.
  • Brand & Consistency ReviewSee where inconsistent messaging or visuals may be weakening your positioning.
  • Automation & AI OpportunitiesFind repetitive work and processes that could be simplified or automated.
  • Prioritised RoadmapKnow what to fix first, why it matters and what comes after.

How it works

1Send your link and your goalShare your website, brand or workflow and tell us what "better" looks like.
2We audit itThe relevant 10turtle specialists review it against practical benchmarks.
3You get the planWe send specific findings and a prioritised roadmap. It's yours to use whether you work with us or not.
Get Your Free Digital Audit

No spam. No obligation. Your details stay private.

FAQ

Questions we hear often

10turtle brings three specialist capabilities under one accountable partner: Web, Branding & Creative, and AI Automation. You work with one team across your website, brand and automation instead of coordinating several agencies.

Yes. We work with businesses in Dubai, across the UAE and internationally. Our UAE offering runs on the same 10turtle model: specialist teams, one accountable lead and one connected strategy across Web, Branding and AI Automation.

No. We build new websites and digital products, and rebuilding is just as big a part of our work. We redesign, replatform and modernise existing websites while protecting the SEO, content and features worth keeping.

Yes. SEO protection should be planned from the start of any rebuild. Our process can include a technical SEO review, URL mapping, redirects, content preservation and migration planning, so the redesign doesn't throw away search rankings you've already earned.

Yes. Our Web team works across major platforms including Shopify, WooCommerce, WordPress, Webflow, Wix and Squarespace, and builds custom when the project needs it.

Yes, and it's one of the reasons the 10turtle model exists. Your Branding and Web teams work from the same positioning and strategy, so the experience stays consistent from the identity through to the finished website.

We can help you find and automate repetitive workflows, build AI agents and chatbots, connect AI to your current systems, develop internal tools and add AI to your technology stack. The right solution depends on your workflow, data, tools and business goal.

Yes. Real estate is one of the industries we support. We build websites, brands, digital experiences and automation around property search, enquiries, lead handling and trust.

No single price fits every website. Cost depends on scope, number of pages, platform, integrations, e-commerce needs, custom features, content, design complexity and ongoing support. We assess your requirements and recommend the right approach before development starts.

It depends on the scope. A focused marketing website moves much faster than a complex e-commerce store, custom platform or website migration. After the audit and strategy stage, we set the scope, milestones and expected timeline before the build begins.

Start with the free digital audit. Send us your website, brand or workflow and tell us what you want to improve. We'll review it and send specific, prioritised recommendations, with no obligation.

One accountable partner

Ready to stop managing vendors and start shipping?

One accountable partner for Web, Branding & Creative, and AI Automation. Whether you're building something new or rebuilding what you've outgrown, let's work out what needs to happen next.