Custom Illustration and Digital Art
Custom illustration that gives your brand a visual language of its own
Your brand should not have to look like everyone else's. 10turtle creates original illustration for businesses in Dubai and across the UAE, from campaign artwork and website visuals to characters, icons, infographics, product illustration and complete illustration systems. Every piece is created around your message, audience, brand and visual direction.
You can start with one important illustration or build a complete visual language that your team can use consistently across your website, product, packaging, social media, advertising and content.
HERO-ILLUSTRATION-SYSTEM · 16:9TRUSTED BY TEAMS THAT SHIP
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What custom illustration actually means
Original artwork created specifically for your brand
Custom illustration means starting with your message and creating the artwork around it. It is not selecting something from a stock library. It is not taking a generic graphic and changing the colours. And it is not relying on raw AI output that could look similar to hundreds of other brands.
We create original artwork around your audience, story, positioning and visual identity. It can be a single hero illustration. A campaign series. A set of characters. A complete icon system. Product artwork. Editorial illustrations. Infographics. Or a documented illustration language that your brand can use for years.
Stock can be convenient, but someone else may already be using the same visual. Raw AI output can be inconsistent from one prompt to another. Custom illustration starts with your brand, stays consistent across hundreds of assets, and can become a genuine brand asset rather than another temporary image.
IMG 05 · CONCEPT · 4:3- A recognisable visual languageA style designed specifically around your brand.
- Consistency & ownershipArtwork that looks connected across every channel, with final artwork and source files delivered according to the agreed ownership terms.
- Flexibility & scalabilityAssets created for the exact size, message and application you need, and a system that can continue producing new artwork without starting from zero every time.
Stock imagery
- Someone else may already be using the same visual
- Colours and composition may not match your brand
- Licensed rather than created specifically for you
Raw AI output
- Inconsistent from one prompt to another
- Characters, colours and styles can drift
- Authorship, ownership and long-term control need care
Custom illustration
- Visual language created specifically for you
- Style can stay consistent across hundreds of assets
- Delivered as editable source files you can own
Not sure which of these your brand actually needs?
Get a QuoteServices
Original illustration from one important asset to a complete visual system
We create illustration across different styles, formats and business applications. The right capability depends on what you are trying to communicate.
Product & Web Illustration
Hero artwork, feature illustrations, empty states, onboarding visuals and product graphics designed for websites, SaaS platforms and digital products.3D Illustration
Custom 3D artwork for websites, advertising, social media, packaging and digital campaigns.Custom Icon Design
Original icon sets built around a consistent grid, visual language, line weight and scale.Infographic and Data Visualization
Complex statistics, processes, research and information transformed into clear visual stories.Canva Infographic Design
Professional Canva based infographics with your branding, data and editable delivery files.Character and Mascot Design
Original characters and mascots developed with personalities, expressions, poses and usage guidelines.Editorial Illustration
Concept driven artwork for articles, blogs, reports, publications, covers and content marketing.Brand Illustration System
A defined illustration style, reusable asset library and documented rules that allow your team to create new artwork consistently.AI Assisted Illustration
AI used to accelerate exploration and variation while human designers direct, refine and finish the final brand artwork.Human led. AI accelerated. Owned by you.
Use AI where it makes the process faster. Keep human direction where it matters.
AI has changed how visual content can be explored and produced. We use it as a production and exploration tool, not as a replacement for creative direction. Our illustrators and art directors make the important decisions. They define the visual language. They judge concepts. They correct inconsistencies. They refine the artwork. And they make sure the final result actually belongs to your brand.
1Human ledReal designers control the concept
Real designers control the concept, composition, visual language and final craft.
2AI acceleratedAI helps explore and speed production
AI can help explore directions, generate variations and speed up repetitive production.
Clear ownershipBrand-grade finishing, yours
Selected concepts are refined and finished by human designers before delivery. Final deliverables and ownership terms are established in writing.
HUMAN-LED-AI-ACCELERATED · 4:3Consistency control matters: the final work follows the approved illustration system rather than changing style from one prompt to another.
Two ways in
Refresh what you have or build a completely new illustration language
You may already have years of visual assets. Or you may have nothing yet. Both situations need a different approach.
Refresh and unify
Refresh and unify
Your illustrations came from different designers, stock libraries and AI experiments? Over time, visual inconsistency accumulates. Different line weights. Different colours. Different character styles. Different proportions. Different visual personalities. The result is a collection of images rather than a recognisable brand system. We audit what you already have, identify the strongest visual direction and rebuild the system around it. The goal is to improve consistency without throwing away the brand equity you already have.
Refresh My Illustration System
NEW-ILLUSTRATION-LANGUAGE · 16:10 Build new
Build a new illustration language
Starting from a blank page? We build the visual language from your business strategy, audience and brand. We explore different directions before committing to one. Then we establish the rules that make the style repeatable. Your new system can include visual style, colour rules, line and shape language, character direction, composition rules, a starter asset library, iconography, illustration guidelines, digital applications and print applications. The result is not simply a collection of images. It is a visual system your brand can keep using.
Build a New Illustration LanguageStyles and capabilities
Find the illustration style that feels like your brand
There is no single style that works for every business. The right direction depends on your audience, positioning, product and personality. The goal is not to follow whatever illustration style happens to be trending. The goal is to find a visual language that naturally belongs to your brand.
STYLES & CAPABILITY · 21:9Campaign artwork, hero graphics, social content and advertising visuals designed around a consistent message and style. One illustration system, many ways to use it.
A recognisable face for your brand that can appear across websites, apps, packaging, social media and campaigns. Original characters developed with personalities, expressions, poses and usage guidelines.
Original artwork that helps articles, blogs, reports and other content communicate complex or abstract ideas.
Precise and scalable iconography designed around a consistent grid and visual language.
Hero graphics, feature visuals, empty states, onboarding artwork, success screens and other product illustrations.
Visual explanations for platforms, architecture, workflows, technology and complex systems.
Distinctive artwork with visible texture and human character for brands that want a more personal visual identity.
Statistics, research and processes transformed into clear, memorable visual stories.
Built to last
We deliver a system, not a pile of images
Buying one illustration is easy. The real problem appears six months later. Your website needs another illustration. Your marketing team needs a campaign. Your product team needs an empty state. Someone hires a new designer. And suddenly every new asset looks slightly different.
A documented illustration system solves that problem. Instead of repeatedly commissioning disconnected artwork, your business owns a visual language that can continue to grow. You are not simply buying illustrations. You are building a capability your brand can keep using.
ILLUSTRATION-STYLE-GUIDE · 4:3One roof
One accountable partner. A dedicated illustration team.
You get the depth of a specialist illustration team without having to coordinate separate vendors for every application.
One brief.
One standard.One accountable partner
One standard.One accountable partner
Illustrators and art directors focus on the visual craft, style and production quality.
Your illustration system can connect directly to your wider brand identity, packaging, campaigns and social creative.
Artwork designed and implemented properly across websites and digital products, and extended into AI assisted production workflows when that makes sense.
No unnecessary handoffs. No disconnected visual systems.
How it works
A clear process from first idea to a complete illustration system
The exact timeline depends on scope. A small illustration set can move quickly. Character and mascot development requires more refinement. A complete illustration system takes longer because it involves establishing and documenting the visual language. Rush requirements can be discussed during scoping.
- 1
Audit and Brief
We review your existing artwork or start with your blank slate. We understand your audience, brand, goals, channels and required deliverables.
- 2
Style Exploration
We develop visual directions and sample artwork. You review the directions before full production begins.
- 3
Sketch, Refine and Colour
We develop the selected direction through concept sketches, refinement and final colour. Each stage has a clear review point.
- 4
Deliver, Document and Support
You receive the final artwork, editable source files, exports and illustration guidelines. We can continue supporting your team as the system expands.
Timeline depends on scope: a small set can move quickly; character and mascot development needs more refinement; a complete illustration system takes longer because the visual language must be established and documented.
Pricing
What does custom illustration cost in Dubai?
There is no useful single price for illustration. The investment depends on complexity, number of assets, visual style, usage, applications, revisions and whether you need a complete system rather than individual artwork. We price projects according to the actual scope rather than forcing every client into the same package. Your proposal will clearly explain the deliverables, ownership and usage terms.
What are you commissioning?
InvestmentScoped after auditBest for: Suitable for websites, presentations, campaigns, social media and starter asset libraries.
We scope and price each project based on the actual requirements. Deliverables, ownership and usage terms are stated in writing.
| Tier | Investment | Best for |
|---|---|---|
| Spot Illustration or Icon Set | Scoped after audit | Websites, presentations, campaigns, social media and starter asset libraries |
| Character or Mascot Development | Scoped after audit | A recognisable visual character that can become a long term brand asset |
| Complete Illustration System | Scoped after audit | A consistent visual language across websites, products, campaigns, packaging and multiple channels |
Your proposal will clearly explain the deliverables, ownership and usage terms.
Accessibility
Artwork that is beautiful and accessible by design
Illustration should not create barriers for the people trying to use your website or understand your content. We consider accessibility when illustration becomes part of a digital experience.
That can include appropriate alternative text for informative illustrations, decorative artwork handled so it does not create unnecessary noise for assistive technologies, colours and text considered for sufficient contrast, palettes reviewed so important information is not communicated through colour alone, and character and scene based artwork that can represent diverse audiences appropriately. Accessibility is not something that needs to be added after the artwork is finished. It can be considered from the beginning.
IMG 11 · ACCESSIBLE DESIGN · 16:9 Appropriate alternative text Contrast considered Colour accessibility Inclusive representation
By industry
Illustration designed around your industry
The same illustration technique can communicate very different things depending on the business. We adapt the visual language, metaphors and asset mix around your audience and industry. Whether you are launching a new business in Dubai, expanding across the UAE, refreshing an established brand or creating a digital product, we can build the artwork around where your business is going.
IMG 12 · SAAS · 16:9SaaS and Technology
Illustration can make abstract technology easier to understand through hero artwork, product visuals, onboarding, empty states and feature explanations.
Illustration for SaaS
IMG 13 · E-COMMERCE · 16:9E commerce and Retail
Original artwork can help products stand out across websites, packaging, campaigns, social media and advertising.
Illustration for e-commerceProof
The same visual language everywhere your brand appears
Your illustration system should not stop at the website. It should move naturally across website, mobile app, product interface, packaging, social media, advertising, presentations, reports, campaigns and marketing material. When the same visual language appears consistently across these touchpoints, the brand becomes easier to recognise.
See Selected Illustration WorkIn their words
What clients say
Platforms we build on
Peer partnerships across the platforms we build on
WordPress
WooCommerce
Shopify
Webflow
Wix
AnthropicWe build on Anthropic’s models as a partner, not a dependency — never under or through Anthropic.
Standards we build to
Security & Compliance Standards
ISO 27001 Certified
SOC 2 Type 2
PCI DSS Compliance
GDPR Compliance
CCPA Compliance
ISO 27018 Certified“We follow the principles of GDPR, CCPA, and ISO standards certified to ensure security, privacy, and compliance across all operations.”
Answers
Illustration questions, answered
Illustration design services are the creation of original, custom artwork for a brand, marketing and campaign illustration, characters and mascots, icons, editorial art, website and product illustration, isometric/technical art and infographics. Unlike stock or AI-generated images, the work is drawn specifically for your brand and, with 10turtle, delivered as a consistent system you fully own.
It depends on complexity, volume and usage rights. As a 2026 market reference: a spot-illustration or icon set typically runs roughly $100-$1,500; character or mascot development around $2,000-$5,000+; and a full, documented illustration system roughly $5,000-$15,000+. 10turtle quotes per project after a free audit, with usage rights and ownership stated in writing.
Yes. You receive full intellectual-property ownership of the artwork plus the editable source files (vector formats such as SVG, EPS, AI and PDF, with PNG/JPG exports). In most markets, images generated entirely by AI generally cannot be copyrighted because they lack the human authorship copyright requires, which makes them harder to protect as brand assets, human-led custom illustration can be.
Indicatively, a spot-illustration set takes days to about two weeks; a mascot or character typically takes around three to four weeks including refinement; and a full illustration system runs several weeks depending on scope. Rush options are available.
Both. We are experts in redesign and redevelopment: we can audit and unify a fragmented set of existing visuals into one consistent, documented system, or design a brand-new illustration language from concept. Each path starts with its own audit, of your existing artwork or of your strategy and audience.
AI is excellent for fast exploration and scaling a settled style, and we use it that way. But for a brand asset you can own, trademark and keep perfectly on-brand across every touchpoint, human-led custom illustration is the safer, more distinctive choice in 2026. Our approach is human-led and AI-accelerated, original work you own, produced faster.
Yes, that is the point of building a system rather than one-off images. You receive a documented illustration style guide (style, colour values, line weight, composition and usage rules) plus a reusable asset library, so every new piece looks like it belongs, at any size and on any platform.
It is when it is built that way, and we build it that way by default: proper alt text for informative artwork, correct contrast (4.5:1 for normal text inside images, 3:1 for large text and graphical elements), colour-blind-safe palettes, and inclusive representation in character work. Accessible illustration widens your audience and reduces ADA/EAA exposure.
Start here
Give your brand a visual language it actually owns
Start with a free illustration audit. We'll review what you already have, or help you determine where to begin if you are starting from scratch. We will identify the gaps, opportunities and practical next steps. That might mean refreshing an inconsistent visual library. It might mean creating a new illustration language. Or it might mean starting with a few strategic assets before building a complete system. No unnecessary scope. No generic package. No obligation.