Social Media and Digital Ad Design
Creative that makes your brand unmistakable on every feed, screen and ad network
Your social content and advertising should look like they came from the same brand. 10turtle designs and produces social media content, paid advertising creative, display banners, Stories, Reels, carousels, short form video and profile branding for businesses in Dubai and across the UAE. Every asset is created from one connected visual system, with the right format, layout, message and brand treatment for the platform where it will appear.
TRUSTED BY TEAMS THAT SHIP
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The real problem
Most social creative does not have a content problem. It has a consistency problem.
A business may have plenty of content. The problem is that every asset looks slightly different. Different colours. Different typography. Different logo placement. Different image treatment. Different layouts. Different design quality. After enough time, the audience stops seeing a brand and starts seeing a collection of unrelated posts. Four problems we see repeatedly:
Drag to compareSame brand. One feels designed; one feels assembled.
- Inconsistent visual identity.When every platform uses different colours, fonts and layouts, recognition becomes harder. A strong brand needs repetition.
- Wrong formats and crops.A design created for one placement cannot simply be stretched into another. Feed posts, Stories, Reels, display banners and other placements have different proportions and safe areas.
- Too much information.A person scrolling through social media gives you very little time. Trying to communicate five ideas in one frame usually means none of them gets understood.
- Generic visual language.Templates and stock imagery can make a business look interchangeable. Custom creative gives your brand something recognisable.
The solution is not simply creating more content. The solution is creating a system.
The 10turtle difference
A creative system, not a pile of one-off posts
Anyone can make a social post. The harder part is making the next fifty posts look like they belong to the same brand. We build the rules first. Then we use those rules to create the content.
Locked brand kit
One source of truth
Your colours, typography, logo treatment, spacing, components and templates are defined once and reused consistently.
- Brand tokens
- Components
- Style guide
- Variation logic
produces every placement, on-brand
Feed post4:5 · 1:1
Carouselmulti-slide
Story / Reel9:16
Paid ad creative+ variants
HTML5 bannerfull size set
Profile & coverevery account
Reusable components let your team continue creating content without reinventing the design every time. Platform specific layouts mean every placement is designed around its actual format. Variation ready creative lets you test different messages, offers, hooks and visuals without losing brand consistency. Editable files mean your team is not permanently dependent on a designer for every routine post.
The full social and ad creative system
Everything your social channels and campaigns need from one creative team
Organic posts, carousels, Stories, Reels, paid social advertising, display banners, profile branding, templates, creative adaptation and performance creative, all from one connected system.
4:5 · 1:1
Social media content
Organic posts designed for your regular social presence, plus multi slide carousels that break down ideas, tell a story or guide the viewer through information.
9:16
Stories, Reels and short form video
Vertical creative designed for quick consumption, plus motion graphics and edited short form content designed around attention, clarity and platform behaviour.
+ variants
Paid social advertising
Creative for Meta, Instagram, TikTok, LinkedIn and other paid social environments, with concepts and variations created for testing and optimisation.
full set
Display and banner advertising
Static and animated banners created for Google Display Network, programmatic advertising and publisher placements.
every account
Profile and channel branding
Profile images, cover graphics, highlight covers and other account level creative that creates consistency across every account.
reusable
Templates and brand kit
Reusable components and visual rules that allow your team to continue publishing consistently, plus creative adaptation across sizes, platforms, campaigns, markets and languages.
Every feed, every network
Instagram Facebook LinkedIn X TikTok YouTube / Shorts Pinterest Threads Snapchat Google Business Profile Google Display Network Programmatic DOOH
Scope, stated plainly: we design and produce the creative, and we build the systems and templates behind it. Whether ongoing social media management or paid campaign management is included depends on the specific engagement and scope. We clarify this before the project begins. *
FORMAT-COVERAGE-COLLAGE · 16:9Platform specifications
Designed to the actual requirements of every placement
A technically incorrect creative can make a good brand look careless. We design around current platform requirements, including dimensions, safe areas, file formats and appropriate resolution.
| Placement | Aspect ratio | Common size (px) |
|---|---|---|
| Feed (portrait, favoured on Meta) | 4:5 | 1080 × 1350 |
| Feed (square) | 1:1 | 1080 × 1080 |
| Stories / Reels / TikTok / Shorts | 9:16 | 1080 × 1920 |
| Link / share preview (FB, X, LinkedIn) | 1.91:1 | 1200 × 630 |
| LinkedIn feed image | 1:1 | 1200 × 1200 |
| Display & HTML5 banners (set) | various | 300×250, 728×90, 160×600, 320×50, 970×250, 300×600 + more |
We design around the requirements relevant to your project, including social feed, Stories and Reels, link and share images, LinkedIn, display advertising and short form video. Platform specifications change. Our production process checks the requirements relevant to your project before final delivery. *
Two ways in
Refresh what you already have or build your social system from scratch
Your business may already have an established presence. Or you may be starting without a proper creative system. We handle both.
TWO-DOORS-REFRESH-BUILD · 16:9 Refresh and rebuild
You already have a social presence. It just does not feel consistent anymore.
Your content exists. Your advertisements are running. But the design has drifted. We audit what exists and rebuild the system without forcing you to throw everything away.
- Audit current social channels
- Rebuild templates and update layouts
- Create a stronger visual system
Build from scratch
Launching a brand or building your first real social system?
We build your social and advertising creative from the foundation of your brand identity, so the system is designed correctly from the beginning and can scale with your business.
- Profile branding and cover designs
- Social templates, carousels and Stories
- Paid advertising creative and campaign templates
What you keep
A creative system you own, not a dependency on us
Every engagement should leave your business with something reusable. Depending on your project, you receive editable source files, templates, brand controls and style guidance so you can continue using the system after the initial engagement.
- Editable source files in Figma or Adobe that your team can continue using.
- Social and advertising templates for the formats you publish regularly and for future campaigns.
- Brand controls with defined colours, typography, spacing and logo placement.
- A practical style guide for keeping your social and advertising creative on brand.
- Variation ready layouts that allow your team to test different messages and offers without redesigning everything.
brand-kit.figeditable · yours
Brand kit · tokens · templates · source files, a preview of the deliverable.
One accountable partner
A dedicated creative team, not whoever happens to be available
Your social media and advertising should not be passed between random designers. You get a dedicated creative team with one accountable partner.
Because the same organisation also handles your brand identity and website, your social creative can be connected to everything else your business publishes. One source of truth. One creative direction. One accountable relationship.
- Brand and social teams own the identity your creative is built from, then create the posts, campaigns, advertisements, banners and templates.
- Web and AI teams ensure campaign creative connects with landing pages and help scale production through intelligent workflows.
- No unnecessary outsourcing and no disconnected vendors between your brand, website and creative.
DEDICATED-TEAM · 3:2How we work
From audit to a system your team can actually use
Six stages condensed into a clear path: audit, direction, production, refinement, handover and ongoing support when you need it.
PROCESS-IN-STUDIO · 16:9- 1
Audit and discovery free
We review your existing channels, advertisements and brand assets. If you are starting from scratch, we review your brand and campaign brief. We establish your goals, platforms, formats and audience.
- 2
Scope and creative direction
We agree on the asset list and establish the visual direction. We define the system rules, templates, sizes, safe areas and variation logic.
- 3
Design, production and refinement
The dedicated team creates your social and advertising assets in clear stages with defined review points. You review the work and we refine the system and individual assets based on your feedback.
- 4
Launch, handover and ongoing support
You receive publish ready exports along with editable source files and the relevant style guidance. If you need regular content or advertising refreshes, the same system can continue supporting your campaigns and social channels.
Services
Everything your social channels and campaigns need from one creative team
From social media content and paid advertising to display banners, profile branding, templates, creative adaptation and performance creative, we design the full social and ad creative system. Pick the capability you need below.
Paid Social Ad Creative
Hook-first ad creative for paid social campaigns on Meta, Instagram, TikTok, and LinkedIn, sized for every placement.Display & Banner Ad Design
On-brand banner and display ad design in standard IAB sizes, static and HTML5, built to platform specs.Display Advertising
Visual display ad campaigns on Google Display Network and third-party sites with targeting, A/B testing, and performance reporting.Performance Creative & Ad Testing
Performance creative at scale: testable concepts and variants built to beat creative fatigue and find winners.Ad Adaptation, Resizing & Localization
Take one approved ad across every size, channel, market, and language, from resizing to localization and transcreation.Social Media Content Design
Consistent, on-brand graphics for your organic social feeds: posts, carousels, story covers, and reusable templates.Canva Email Template Design
Professional Canva email templates with branding integration, responsive layouts, and editable delivery files.Canva Web Banner Design
Professional Canva web banners with brand integration, responsive layouts, multiple sizes, and editable delivery files.Selected work
Creative that stayed on-brand, and earned its place
A representative view of social and ad design engagements. Results are illustrative placeholders pending verified client data.
In their words
What it's like when the brand finally looks like one brand
Platforms we build on
Peer partnerships across the platforms we build on
WordPress
WooCommerce
Shopify
Webflow
Wix
AnthropicWe build on Anthropic’s models as a partner, not a dependency — never under or through Anthropic.
AI assisted creative
More creative possibilities without losing control of your brand
AI can help creative teams explore ideas faster. It can generate visual directions, create variations, support repetitive production and accelerate experimentation. But your brand should not become dependent on random AI output. Our approach keeps the creative direction human led.
Creative strategy, concepts and visual decisions are controlled by experienced designers. AI can help explore ideas and variations where it adds genuine value. Every final asset follows your approved colours, typography, composition and visual language. Important creative is reviewed, corrected and refined before delivery. Once the system is established, AI can help your team create more variations while keeping the visual language consistent.
Explore AI Creative Held on-brand by your locked kit
Standards we build to
Security & Compliance Standards
ISO 27001 Certified
SOC 2 Type 2
PCI DSS Compliance
GDPR Compliance
CCPA Compliance
ISO 27018 Certified“We follow the principles of GDPR, CCPA, and ISO standards certified to ensure security, privacy, and compliance across all operations.”
Industries
Creative that fits how your customers actually make decisions
Different industries require different approaches. The same social design system cannot simply be copied from one business to another. We adapt the creative around your audience, sales cycle and industry. For businesses competing in Dubai and across the UAE, creative needs to communicate quickly while still looking distinctive across local customers, international residents, tourists, investors and businesses from different cultural backgrounds.
ECOMMERCE · 3:2E Commerce and Retail
Product focused creative, carousels, promotions, launches and conversion focused advertising designed to make products stand out.
Explore Industries
SAAS · 3:2SaaS and B2B
Clear, credible creative that explains complex products and services to audiences who research before buying.
Explore IndustriesQuestions buyers ask
Social & ad design, your questions, answered
Design and production of your social and ad creative, feed posts, carousels, Stories/Reels covers, short-form video, paid social ad creative, display and HTML5 banners and profile branding, plus a reusable template system and editable source files. One dedicated creative team, sized to every platform.
This service is the design and production of your social and ad assets, and the systems behind them. Whether 10turtle also handles paid campaign management is confirmed per engagement, ask us and we'll be clear about scope from day one.
Both, and we're experts at the refresh. We audit your current channels and live ad creative, fix the inconsistencies, rebuild your templates into a proper system, and migrate everything to current platform sizes and safe zones, without starting from scratch.
Yes. We build a design system, locked brand rules, components and templates, so every asset is produced from the same source of truth. That's what stops the "different company on every channel" problem.
Yes. You keep editable source files (Figma or Adobe), on-brand templates and a style guide, so your team can publish on-brand without re-designing each post.
It depends on scope, formats, platforms, volume and whether you need a full system or ongoing support. The market ranges widely, from a low per-asset rate up to packages and project fees for full systems. We scope to your needs after the free audit and quote transparently. * (Pricing model confirmed before publish.)
Turnaround depends on format and volume; static assets are faster than motion and large banner sets. For always-on content and paid creative, we support regular refresh cycles to beat creative fatigue. We confirm timelines in scoping. *
Yes, variation-ready layouts are built into the system, so you can test many angles, audiences and formats while every variant stays on-brand.
We design to WCAG 2.1–2.2 AA / ADA expectations (contrast, legible type, captions, alt-text-ready exports) and to each ad platform's technical and content rules, with properly licensed assets handed over.
FINAL-CTA-BAND · 21:9Find out where your social and advertising creative is losing attention
Send us your current social profiles, advertisements or campaign brief. We will review the creative and identify brand consistency issues, platform formatting problems, weak visual hierarchy, template opportunities, creative gaps, potential testing opportunities and areas where your current system can scale more efficiently. Then we will show you what we would change. No unnecessary scope. No obligation. Just a clear expert assessment. Ready for every post and advertisement to look like your brand?
One accountable partner for Web, Branding and Creative, and AI Automation.