What exactly does 10turtle do?

Three things, with a dedicated expert team for each: web design and development, branding and creative, and AI automation. You work with one accountable partner instead of stitching together separate vendors.

Do you only build new sites, or do you also redesign existing ones?

Both, equally. Roughly half of our work is rebuilding sites, brands, and workflows that companies have outgrown, and the other half is building from zero.

Who is on the team that handles my project?

A dedicated team per capability: web designers and engineers, brand designers, and AI engineers. One accountable lead owns the outcome end to end.

What is the free audit and what do I get?

A no-cost review of your website, brand, or workflow with specific, prioritised findings plus a clear plan. There is no obligation to hire us afterwards.

Where is 10turtle based and who do you work with?

Headquartered in Surat, India, with offices across the USA, Canada, and the UAE, serving clients in 37+ countries. We work with DTC and B2B brands that care about accountability and measurable results.

Is the AI automation work tied to one vendor?

No. Anthropic is a partner, not a dependency. We design automation around your stack and goals rather than locking you into a single platform.

Branding · Brand Identity

Brand Guidelines Dubai

Brand guidelines and brand style guide Dubai for brands that need to stay consistent. As teams, agencies, developers, vendors and AI tools all use the brand, the same identity can start looking like several different companies. 10turtle creates brand guidelines in Dubai that turn your identity into a practical system — logo, colors, typography, imagery, voice, accessibility, digital behavior, motion, social and AI usage. One brand. One source of truth.

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Delivered asPDF brand bookFigma libraryWeb style guideDesign tokensAsset library

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What it is

What are brand guidelines?

Brand guidelines are the documented rules that explain how a brand should look, sound and behave. They can define logo usage and variations, clear space, minimum size, incorrect usage, color palette and values, typography and type hierarchy, imagery, illustration, iconography, brand voice, messaging principles, accessibility, digital usage, motion, social media and AI-generated content.

A brand style guide, brand book, brand manual and brand guidelines can all describe essentially the same purpose — a common reference for everyone working with the brand. Without documented rules, people make reasonable decisions individually until consistency drifts. Brand guidelines reduce that drift by turning subjective decisions into usable rules.

What's included

What a brand guidelines project includes

Logo usage guidelinesApproved versions, clear space, minimum size, placement and incorrect usage examples so the correct application is obvious.

Brand color guidelinesPrimary, secondary, accent, background and neutral colors with HEX, RGB, CMYK and Pantone where required, plus usage ratios and accessible combinations.

Typography guidelinesPrimary and secondary typefaces, web fallbacks, heading and body styles, hierarchy, weight, spacing and rules for digital and print — including Arabic and English pairing where needed.

Imagery and iconographyPhotography, illustration and icon style rules — composition, lighting, stroke weight, grid, spacing and color — so visuals stay on-brand across campaigns.

Accessibility guidanceDocumented contrast and legibility rules for digital applications, informed by WCAG 2.2, so brand colors and typography support inclusive use.

Digital, motion and social rulesHow the brand behaves on websites, products, presentations, social media and motion — animation character, layouts, UI elements and campaign variations.

AI content rulesGovernance for AI-generated imagery and copy — prompt direction, visual consistency, brand voice, prohibited representations, human review and approval workflow.

How we work

Our brand guidelines process

1Audit existing assets

We collect logo files, color values, fonts, templates, social assets, existing guidelines, website references and campaign examples — and identify what is established and what is inconsistent.

2Define the system

We establish the rules for logo, color, typography, imagery, voice, accessibility, motion, digital use and AI content.

3Draft the guide

We document the rules with clear examples. Where useful, we show both approved and incorrect applications.

4Review with your team

We review the guide against how your internal team, designers, developers, agencies and vendors actually use the brand.

5Build the deliverables

Depending on scope, we produce a brand book, asset library, Figma library, web guide and design tokens.

6Handoff and rollout

We deliver the system and help the team begin applying it consistently.

Why it matters

Turn your brand into a system people can actually use

A beautiful identity is only useful if your team can reproduce it. The logo, colors, typography, imagery, voice, digital experience — and AI workflow — all need rules.

One source of truth

Teams, agencies and vendors start from the same rules instead of interpreting the brand differently every time.

Consistency at scale

Documented usage prevents logo distortion, color drift, typography drift, social inconsistency and AI-generated off-brand creative.

Practical deliverables

PDF brand books, Figma libraries, web style guides, design tokens and asset libraries matched to how your organization actually works.

Who this is best for

Who brand guidelines are for

Best fit when

Your identity already exists but different designers use it differently, your logo is being misused, colors or typography keep changing, multiple agencies or vendors work on your brand, you have Arabic and English communication, social content looks inconsistent, your website does not match your marketing, or you are introducing AI into creative production.

Who may not need brand guidelines yet

Guidelines may be premature if you do not have a defined identity, your logo is still changing, colors or typography are undecided, or your positioning is unclear. In that situation, start with Brand Strategy, Logo Design, brand identity or rebranding — then document the resulting system.

FAQs

Common questions about brand guidelines

What is the difference between a brand style guide and brand guidelines?

In practice, they usually refer to the same thing. Both document how a brand looks, sounds and should be used. Some organizations use brand book for a broader and more narrative document, while style guide may refer to a more concise operational reference. The purpose remains the same.

What should brand guidelines include?

At minimum: logo usage, color, typography and imagery. A more complete modern guide can also include voice, messaging, accessibility, motion, digital behavior, social usage and AI content rules. The right depth depends on how many people and channels use the brand.

Do I need brand guidelines if I already have a logo?

Usually, if multiple people are using the brand. A logo is an asset. Guidelines explain how to use that asset consistently.

Can you create guidelines for an existing brand?

Yes. In fact, this is one of the strongest use cases. We audit what already exists, identify inconsistencies and document the system.

Can you create a brand book in Dubai?

Yes. A brand book can be produced as a PDF and can also be supported by digital assets or other formats depending on scope.

Can you create a Figma brand library?

Yes. A Figma library can be included where it makes sense for the team's workflow.

Can brand guidelines be delivered as a website?

Yes. A web-based guide can be considered when the organization needs a living reference that many people can access.

Can you include accessibility rules?

Yes. Color contrast and legibility can be documented for digital applications. WCAG 2.2 provides current accessibility guidance for contrast and related digital requirements. A brand guide does not automatically make a website accessible — implementation still matters.

Should brand guidelines include AI rules?

For organizations using AI tools to create brand content, it can be useful to define them. Rules can cover visual style, voice, approved uses, prohibited uses, review, human approval and brand consistency.

Can brand guidelines include Arabic and English?

Yes. For UAE brands, bilingual guidelines can document Arabic and English logo, typography, layout and communication rules.

How long does it take to create brand guidelines?

A focused guide can commonly take several weeks, depending on how much of the identity is already settled and how broad the documentation needs to be. A simple established identity requires less work than a full brand system covering digital, motion, social, accessibility, AI and multiple markets.

How much do brand guidelines cost in Dubai?

There is no useful single price for every project. Investment depends on existing identity maturity, number of brand elements, applications, markets, languages, digital, motion and AI requirements, Figma and design token needs, asset library and governance requirements. A short logo usage guide is very different from a complete brand book and digital design system.

Can you update our existing brand guidelines?

Yes. If the brand has evolved, we can review the current guide and update the relevant sections.

Do you create the logo as part of the brand guidelines project?

If the logo already exists, the guide can document it. If the logo needs to be created or redesigned, that can be scoped as a separate logo design or identity project.

Selected work