Web · Shopify
Shopify Plus Development Dubai
Shopify Plus development built around the capabilities your business actually needs. Shopify Plus is not valuable simply because it is the enterprise tier — it is valuable when your business has requirements that justify the additional capabilities: complex B2B, advanced checkout, multiple markets, large catalogues, deeper integrations, automation and high volume commerce. 10turtle provides Shopify Plus development services in Dubai and across the UAE. We audit your current setup first, identify which Plus capabilities actually matter, then build them properly. Use Plus deliberately. Do not pay for capabilities you are not using.
Built withCheckout ComponentsShopify FunctionsShopify FlowB2BMarketsExpansion storesShopify CLI
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What it is
What Shopify Plus actually gives you
The value is in the capabilities, not the plan name. Shopify Plus can provide additional capabilities for businesses with more complex commerce requirements — advanced checkout customization, Shopify Functions, expanded B2B capabilities, more advanced market configuration, expansion stores, greater operational flexibility, higher API capacity, Shopify Flow automation, advanced integrations and more sophisticated commerce workflows.
But Plus is not automatically the right answer. Shopify has expanded native B2B capabilities to lower plans, so the decision should be based on the specific Plus capability your business actually needs. That is why our first step is an audit — find the capabilities worth paying for, identify what you already use, what you actually need, and what should stay as it is.
What's included
What Plus work with 10turtle includes
Checkout customizationCheckout branding, extensions, UI, custom information, payment and shipping logic, discount logic and B2B checkout experiences — built on Shopify's current supported extension-based Plus architecture.
Shopify FunctionsCustom commerce logic inside Shopify for discounts, shipping, payment methods, order logic, cart behavior, validation and other supported commerce functions — when Functions produce a cleaner architecture than third-party apps.
B2B and wholesaleCompany accounts, locations, buyer permissions, customer-specific pricing, catalogues, quantity rules, payment terms, deposits, draft orders, wholesale ordering and B2B checkout — plus connection to ERP, CRM and operational systems.
Markets and expansionShopify Markets, expansion stores, multi-currency and multi-language structure for UAE, GCC and international expansion — designed so regional differences stay manageable without unnecessary duplication.
Shopify Flow automationNo-code and extended automation for order tagging, customer segmentation, inventory alerts, product workflows, internal notifications and cross-application triggers — connected to broader business automation when native Flow is not enough.
Integrations and APIsERP, CRM, PIM and 3PL connections using Admin APIs, GraphQL, webhooks, custom applications and middleware — reliable data flow for products, inventory, pricing, orders and fulfilment.
Theme, apps and ongoing managementCustom Online Store themes, custom applications when existing apps are not enough, platform change tracking, maintenance, CRO, performance and new Plus capability work after launch.
How we work
Shopify Plus process
1Plus capability audit
We map your business requirements against the Shopify Plus capabilities relevant to your store — plan, architecture, checkout, B2B, markets, catalogues, integrations, API usage, automation, apps, theme, performance and expansion plans.
2Architecture and roadmap
We decide what to use, what to build, what to automate, what to integrate and what not to touch — a practical Plus roadmap instead of an expensive upgrade without a plan.
3UX and storefront design
Where the customer experience needs work, we design the appropriate storefront and commerce journeys before development begins.
4Core development
We build theme, checkout extensions, Functions, B2B, integrations, applications and automation according to the agreed scope.
5Integration and automation
We connect ERP, CRM, PIM, 3PL, marketing, support and analytics systems and configure the required automation.
6QA and testing
We test DTC and B2B journeys, checkout, payments, shipping, markets, integrations, automation, mobile and performance.
7Launch
We coordinate the production rollout and monitor the important journeys.
8Ongoing optimization
After launch we can continue with CRO, performance, maintenance, platform change management, new capabilities, automation and integration improvements.
Why it matters
Get more from Shopify Plus
Do not upgrade for the label. Upgrade because the business needs the capability. Build because the capability creates value.
Capabilities worth paying for
An audit identifies what you already use, what you could use and what you actually need — so you stop paying enterprise pricing for unused features.
Checkout, B2B and markets done properly
Checkout extensions, Functions, wholesale catalogues and Markets are implemented around your real customer and operational workflows.
Systems that stay connected
ERP, CRM, PIM, 3PL and Flow automation keep inventory, orders and operations moving without unnecessary manual work.
Who this is best for
Do you actually need Shopify Plus?
Shopify Plus may make sense when you need capabilities such as
Customer specific B2B catalogues, more advanced wholesale operations, complex checkout requirements, advanced payment or shipping logic, multiple expansion stores, complex market structures, large scale integrations, higher operational throughput, advanced automation, complex organizational permissions or high volume commerce.
You may not need Plus when
Your store is relatively simple, your checkout requirements are standard, your B2B requirements fit the capabilities available on your current plan, you have one market, your existing integrations are straightforward, or a custom theme solves the real problem. We will tell you when staying on your current Shopify plan makes more sense — and when checkout customization or B2B work is the better next step.
FAQs
Frequently asked questions
What is Shopify Plus?
Shopify Plus is Shopify's enterprise commerce offering with additional capabilities for businesses that have more complex requirements around checkout, B2B, markets, operations, integrations and scale.
Is Shopify Plus only for large ecommerce companies?
No. The relevant question is whether your business needs the capabilities that Plus provides. Revenue alone does not determine whether Plus is appropriate.
Does Shopify Plus make Shopify faster?
Not automatically. Storefront performance still depends on theme architecture, apps, scripts, images, integrations and implementation.
Does Shopify Plus include a custom theme?
No. A custom theme is a separate development project. We can design and develop custom Online Store themes around your Plus requirements.
Can you customize Shopify Plus checkout?
Yes. We can work with Shopify's current supported checkout customization architecture, including checkout extensions and other appropriate capabilities.
What are Shopify Functions?
Shopify Functions allow developers to implement supported custom commerce logic within Shopify. They can be used for areas such as discounts, shipping and payment related logic.
Can you migrate Shopify Scripts to Functions?
Yes. We can audit existing Scripts and rebuild supported functionality using Shopify Functions and the current Shopify architecture.
Is Shopify Plus required for B2B?
No. Shopify has expanded native B2B features to Basic, Grow and Advanced plans. Plus provides additional B2B capabilities that can matter to more complex wholesale operations, including unlimited B2B catalogues and direct catalogue assignment to companies and locations.
Can Shopify Plus support both B2B and DTC?
Yes. The architecture can support consumer and wholesale commerce where the required capabilities are configured appropriately.
Can you build separate UAE and GCC experiences?
Yes. We can structure markets around UAE, GCC and international requirements where the commerce model calls for it, including Arabic and English storefront experiences with right to left layouts.
Can you connect Shopify Plus to ERP, CRM, PIM or 3PL?
Yes. We can connect Shopify with ERP, CRM, PIM and logistics systems for products, inventory, pricing, orders, customers, sales information and fulfilment.
How much does Shopify Plus development cost in Dubai?
There is no useful universal price. The implementation cost depends on checkout, B2B, markets, integrations, applications, theme work, migration, automation and other requirements. We provide a project specific scope.
Selected work
Shopify projects, by the problem they solved
Filter by what you are facing. These are representative project types; real case studies and figures are shared on request.
Voices
What merchants say
Standards we build to
Security & Compliance Standards
ISO 27001 Certified
SOC 2 Type 2
PCI DSS Compliance
GDPR Compliance
CCPA Compliance
ISO 27018 Certified“We follow the principles of GDPR, CCPA, and ISO standards certified to ensure security, privacy, and compliance across all operations.”
Get more from Shopify Plus
Do not upgrade for the label. Upgrade because the business needs the capability. Build because the capability creates value. Automate because the process deserves automation. Integrate because the systems need to work together. And stay on standard Shopify when that is the better answer.
Get a Free Shopify Plus Audit