Web · Shopify
Shopify B2B and Wholesale Development Dubai
Shopify B2B built around how your wholesale business actually sells. B2B ecommerce is not DTC ecommerce with a different price. Business buyers may need company accounts, multiple buyers and locations, customer specific pricing, catalogues, quantity rules, volume pricing, payment terms, deposits, purchase workflows, draft orders, quotes, reordering, ERP and CRM integration, and wholesale fulfillment. Shopify now provides a native B2B suite that can handle many of these requirements — capabilities depend on the Shopify plan. 10turtle helps businesses in Dubai and across the UAE configure, customize and extend Shopify B2B for real wholesale operations. We first determine what Shopify already handles, then identify what needs configuration, integration or custom development.
Built withShopify B2BCompany AccountsCataloguesPayment TermsShopify FlowShopify FunctionsAdmin API
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What it is
What is Shopify B2B?
Sell to businesses through Shopify. Shopify B2B provides native tools for selling to business customers through the Shopify admin and online store. Depending on plan and configuration, B2B can support companies, company locations, multiple buyers, buyer permissions, catalogues, customer specific pricing, volume pricing, quantity rules, discounts, payment terms, deposits, draft orders, B2B checkout, customer accounts, Shopify Flow automation, and ERP and external integrations.
Shopify's current B2B documentation confirms that B2B can operate within the same Shopify store as DTC or through a separate B2B only store. B2B is no longer limited to Plus — Shopify currently makes B2B features available across Basic, Grow, Advanced and Plus, with different feature limits and advanced capabilities by plan. We assess the actual requirements before recommending an upgrade.
What's included
What a Shopify B2B engagement can include
Company accounts and buyer permissionsCompanies, company locations, multiple buyers and buyer permissions configured around how your wholesale customers actually purchase — purchaser, manager and company administrator roles where the plan supports them.
Catalogues and customer specific pricingB2B catalogues that control product availability, pricing and customer specific assortments — so Distributor A, Retailer B and Large account C can each see the right range and price.
Payment terms, deposits and invoicesNet 7 through Net 90 and related payment terms, Plus deposits and partial payments where required, and invoice workflows connected to accounts receivable — with complex finance remaining in ERP when that is the right home.
Draft orders and quote workflowsSales assisted purchasing through draft orders and quote driven flows when self serve checkout is not enough — quotes, negotiation, approval, custom pricing and special shipping.
ERP, CRM, PIM and 3PL integrationConnect wholesale orders, companies, pricing and inventory with the systems that own ERP, CRM, product information and fulfillment — integrate where another system owns the process.
B2B checkout and quantity rulesB2B checkout, minimum and maximum quantities, case increments and pack sizes — so wholesale economics stay protected and ordering stays usable for buyers.
Flow, Functions and automationShopify Flow for B2B actions and triggers, Functions for custom discount, payment and delivery logic, and automation that turns wholesale account setup into a repeatable process.
How we work
Shopify B2B process
1Wholesale requirements audit
We map customers, companies, locations, pricing, catalogues, quantities, payment terms, quotes, orders and fulfillment before configuring Shopify.
2Native capability mapping
We determine what Shopify already supports and where configuration, integration or custom development is actually required.
3Architecture
We decide what belongs in Shopify, ERP, CRM, PIM, 3PL, automation and custom development — the simplest architecture that fits.
4B2B configuration
We configure companies, locations, catalogues, pricing, quantity rules, payment terms and customer accounts.
5Integration and automation
We connect the B2B operation to systems that need the data, then configure Shopify Flow and other approved workflows.
6Testing, handover and optimization
We test buyer login, pricing, catalogues, quantity rules, payment terms, checkout, draft orders, fulfillment and ERP sync — then document the process and improve ordering, conversion, operations and data accuracy.
Why it matters
Run wholesale properly inside Shopify
Use native B2B where it works. Build only where it does not. The objective is a B2B operation your buyers and your team can actually use.
Native first, custom only when needed
If Shopify handles it, use Shopify. If an ERP owns it, integrate the ERP. If Flow or a Function handles the rule, automate it. Build a custom app only when Shopify genuinely needs new functionality.
Pricing and catalogues that match how you sell
Customer specific pricing, volume pricing, quantity rules and catalogues structured around real wholesale accounts — not DTC pricing with a different label.
Connected wholesale operations
Orders, companies and inventory connected to ERP, CRM, PIM and 3PL so wholesale data stays accurate across the systems your team already uses.
Who this is best for
When Shopify B2B fits — and when it does not
Shopify may be a strong fit when you need
Company accounts, catalogues, customer specific pricing, quantity rules, payment terms, B2B checkout, draft orders and basic automation. Also a fit for Dubai and UAE businesses selling to regional wholesale customers who need Arabic or English experiences, regional catalogues, currencies and fulfillment.
A custom solution may be necessary when you need
Highly complex pricing matrices, advanced procurement workflows, deep ERP controlled ordering, specialized buyer portals, complex contract pricing, unusual approval systems or proprietary wholesale logic. We will tell you where Shopify stops being the right tool — that may mean native Shopify B2B, Shopify Plus, a custom app, ERP integration, or custom software.
FAQs
Frequently asked questions
What is Shopify B2B?
Shopify B2B is Shopify's native suite for selling to business customers through the Shopify admin and online store.
Does Shopify B2B require Shopify Plus?
No. Shopify B2B is currently available on Basic, Grow, Advanced and Plus, with different feature limits and advanced capabilities by plan.
What does Shopify Plus add for B2B?
Plus adds capabilities including unlimited B2B market catalogues, direct catalogues assigned to companies or company locations, deposits and partial payment capabilities.
Can Shopify B2B and DTC run in the same store?
Yes. Shopify supports B2B and DTC commerce through the same store, while also supporting a separate B2B only store.
Can each company have different pricing?
Yes. B2B catalogues can provide customer specific product availability and pricing. Different company locations can also have different pricing with the appropriate plan and catalogue configuration.
Can Shopify B2B support volume pricing and minimum order quantities?
Yes. Shopify supports volume pricing for B2B catalogues. Quantity rules can support minimum, maximum and increment requirements.
Can Shopify B2B support Net 30, deposits and invoices?
Yes. Shopify supports Net 7, Net 15, Net 30, Net 45, Net 60 and Net 90 payment terms. Customer specific deposits and partial payments for B2B orders are available on Shopify Plus. Invoice workflows are supported, while complex accounts receivable can remain in an ERP.
Can Shopify B2B support quotes and purchase orders?
Draft orders can support sales assisted and quote driven workflows. More sophisticated quoting may require custom development. Purchase order workflows depend on the Shopify configuration and external procurement requirements.
Can Shopify B2B integrate with ERP, CRM, PIM and 3PL?
Yes. Shopify explicitly supports integration with ERPs and external systems. Customer, company and order information can connect with CRM systems. Product information can sync with a PIM. Wholesale orders and fulfillment can connect to third party logistics systems.
Can Shopify B2B support Arabic and UAE customers?
Yes. The storefront and buyer experience can be designed for Arabic and English, including right to left layouts. The architecture can support regional catalogues, currencies, languages, fulfillment and customer specific requirements across the UAE and GCC.
Can Shopify B2B replace a wholesale platform?
Sometimes. It depends on the complexity of your pricing, procurement, ERP and ordering workflows. For many businesses, native Shopify B2B can replace unnecessary wholesale applications. For highly complex operations, an ERP, custom app or dedicated wholesale system may still be appropriate.
How much does Shopify B2B development cost in Dubai?
There is no useful universal price. Cost depends on the number of companies, pricing structures, catalogues, payment terms, integrations, migration requirements and custom workflows. We scope the actual operation after the audit.
How long does Shopify B2B development take?
A straightforward configuration is very different from a full wholesale migration with ERP integration and custom buyer workflows. The actual timeline is established after discovery.
Do you provide Shopify B2B maintenance?
Yes. We can maintain B2B configuration, integrations, Functions, automation, customer workflows and platform changes.
Selected work
Shopify projects, by the problem they solved
Filter by what you are facing. These are representative project types; real case studies and figures are shared on request.
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Run wholesale properly inside Shopify
Use native B2B where it works. Build only where it does not. Build new, migrate what exists, or modernize what has become manual. Get a Free Shopify B2B Audit.
Get a Free Shopify B2B Audit