Logo design and brand identity built to work everywhere your brand appears

A logo is a single mark that identifies your business. A brand identity is the complete system around it, the logo and all its variations, your colour palette, typography, iconography, and the guidelines that keep them consistent everywhere. A logo makes you recognisable for a moment; a full identity makes you recognisable consistently, which is what builds trust and brand equity.

It varies widely. AI tools are near-free, freelancers typically charge around $300–$2,000 depending on experience, and professional agencies generally start near $1,000 for a focused logo and from roughly $2,000+ for a strategy-led brand kit, rising with the depth of the system. Price tracks four things: strategy depth, number of concepts and revisions, how complete the deliverables are, and whether you get full ownership and source files. 10turtle scopes transparently, a free audit gets you a real, fixed number for your project.

A focused logo can move quickly; a full brand identity system typically runs around 4–8 weeks depending on scope and revision rounds. We work to clear milestones so you always know what's next.

We present distinct, strategy-grounded directions (not a pile of templated variations), then refine your chosen direction across a defined number of rounds. We tell you upfront how many rounds are included and what counts as a revision, so there are no scope-creep surprises.

Yes, you receive 100% IP ownership and editable source files. Your kit includes scalable vectors (AI, EPS, SVG) and web-ready rasters (PNG, JPG, PDF), in colour, black, and white, with all logo variations. No licence traps, no buyout fees, no hostage source files.

A refresh is a light modernisation that keeps your existing recognition. A redesign is a more complete reimagining of the mark and system. A full rebrand changes your wider positioning, messaging, or even name. If your logo is dated, breaks at small sizes, or no longer fits who you are, a redesign or refresh is usually right, and we audit which one fits before touching anything. For a company-wide rebrand, our Rebranding & Brand Refresh team leads it.

Genuinely unique. Every mark is custom-built from your strategy, no template re-skins, no AI-generator output passed off as bespoke, so it's distinctive enough to own and to protect.

We build your colour and type systems against WCAG 2.1–2.2 AA contrast standards. The logo mark itself is exempt from contrast rules, but your brand colours end up as website text, buttons, and UI, so designing them to pass from the start keeps your brand from failing an accessibility audit later and supports ADA compliance.

That's the point of a system. Your brand guidelines plus a full set of files and an optional AI-ready brand kit keep your identity consistent everywhere, and because we also build websites and AI creative, your identity ships into the real world without a translation gap.

Both. We're one accountable partner under one roof with a dedicated team per capability, branding, web, and AI automation, so your finished identity can go straight into a live website and on-brand AI creative without changing hands.