Web · WooCommerce
WooCommerce B2B and Wholesale Development Dubai
B2B ecommerce is not retail with a bigger cart. Business customers often need: Account based pricing Wholesale pricing Quantity discounts Minimum order quantities Company accounts Buyer approval Purchase orders Payment terms Invoicing Quote requests Tax exemptions Reordering Bulk ordering ERP integration Customer specific catalogues A retail customer can see a price, add one product and pay immediately. A wholesale customer may need an approved account, negotiated pricing, a minimum quantity, an invoice and an existing relationship with your sales team. WooCommerce can support both models. 10turtle builds WooCommerce B2B and wholesale stores in Dubai and across the UAE around the way your business actually sells.
Built withWooCommerceB2B extensionsRole-based pricingWholesale registrationPayment termsQuote requestsERP integration
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What it is
What is WooCommerce B2B?
WooCommerce B2B is the collection of features, extensions and custom development used to sell products to business customers. Typical capabilities include customer roles, company accounts, wholesale registration, account approval, role-based and customer-specific pricing, tiered pricing, bulk discounts, minimum and maximum order quantities, hidden pricing, quote requests, purchase orders, payment terms, invoicing, tax exemptions, restricted products, reordering and ERP integration.
WooCommerce provides B2B functionality through its extension ecosystem rather than a separate enterprise tier. Many businesses do not need two ecommerce stores — one WooCommerce installation can support retail and wholesale customers with different pricing, catalogue access, quantity rules and payment terms. The important part is choosing the right combination of extensions and custom development for how your sales team already sells.
What's included
What a B2B build includes
Role-based and tiered pricingDifferent prices for wholesale, retail and customer groups — including customer-specific pricing, volume discounts and tiered pricing by role or individual account.
Wholesale registration and approvalBusiness sign-up that collects company information, tax details and expected order volume — with approval before wholesale pricing and catalogue access unlock.
Bulk and minimum ordersMinimum and maximum quantities, case increments, bulk ordering and fast multi-item ordering structured around how businesses actually purchase.
Payment terms and invoicingPurchase orders, NET payment terms and invoice workflows connected to the appropriate accounting or ERP system — not just card checkout.
Quote requests and sales-assisted buyingRequest-a-quote flows and quotation management for negotiated pricing, custom assortments and sales-assisted purchasing when self-serve checkout is not enough.
Tax exemptions and restrictionsTax-exempt handling for qualifying business accounts plus product, payment and shipping restrictions by customer role.
ERP and account syncOptional connection to ERP, CRM, accounting, inventory and fulfillment so B2B orders, pricing and stock stay synchronized with operational systems.
How we work
WooCommerce B2B development process
1Wholesale discovery
We map customer types, pricing, products, order sizes, terms, approval, quotes and fulfillment before configuring anything.
2B2B architecture
We decide B2B-only vs hybrid B2B and B2C, public vs private catalogues, customer roles and company accounts.
3Stack selection and pricing setup
We select the appropriate WooCommerce extensions, then configure roles, pricing, discounts, quantity rules and product access.
4Terms, quotes and buyer experience
We build purchase orders, invoice workflows, payment terms, quote requests, bulk ordering, reordering and the B2B checkout experience.
5Integration and testing
We connect ERP, CRM, accounting, inventory and fulfillment, then test every customer type — retail, wholesale, distributor and sales-assisted.
6Launch and optimize
We move the B2B experience into production and review orders, customer behavior, pricing, failed checkout and operational issues.
Why it matters
Sell wholesale without making every order manual
A strong WooCommerce B2B system connects account, pricing, catalogue, quantity, quotes, payment terms, orders, ERP and fulfillment — so customers buy faster and your team handles fewer manual steps.
Business buying that matches how you sell
Account-based pricing, approval workflows, quantity rules and payment terms built around your commercial rules — not retail checkout with a different label.
B2B and B2C from one platform
Retail and wholesale customers served from one WooCommerce store with different pricing, catalogues and checkout rules based on account type.
Connected wholesale operations
Orders, accounts and inventory connected to ERP, CRM and fulfillment so wholesale data stays accurate across the systems your team already uses.
Who this is best for
When WooCommerce B2B fits — and when it does not
WooCommerce B2B is a strong fit when
You already use WordPress, need full ownership, want B2B and B2C to share a store, need flexible pricing and custom integrations, and your catalogue and workflows fit WooCommerce — including Dubai and UAE businesses selling to regional wholesale customers.
A different architecture may be better when
Procurement is extremely complex, ERP controls nearly everything, the store requires highly specialized purchasing workflows or ecommerce is only a small part of a larger enterprise application. If you need recurring consumer billing rather than wholesale business selling, see WooCommerce Subscriptions.
FAQs
Frequently asked questions
Can WooCommerce handle B2B and wholesale?
Yes. WooCommerce can support B2B and wholesale through its extension ecosystem, including pricing, customer roles, registration, quantity rules, quotes and tax related functionality.
Does WooCommerce have a separate enterprise B2B tier?
No. WooCommerce handles B2B through extensions and custom development rather than a separate enterprise tier.
Can I run B2B and B2C from one WooCommerce store?
Yes. A hybrid store can show different pricing, catalogue access and purchasing rules to different customer types.
Can WooCommerce show different prices to different customers?
Yes. Pricing can be based on customer role or individual customer depending on the selected extension and configuration.
Can WooCommerce have wholesale pricing?
Yes. Wholesale pricing can be configured by role, customer, product, category or quantity.
Can WooCommerce support tiered pricing?
Yes. Tiered pricing can apply different prices according to quantity.
Can WooCommerce support minimum order quantities?
Yes. B2B extensions can enforce minimum quantities by customer or customer role.
Can WooCommerce support maximum order quantities?
Yes. Quantity rules can include maximum limits as well as minimum limits.
Can WooCommerce hide prices from retail customers?
Yes. Prices can be hidden from guests or specific customer groups depending on the B2B configuration.
Can WooCommerce require customers to log in before seeing prices?
Yes. A private wholesale store can require login or approval before displaying wholesale pricing.
Can businesses apply for a wholesale account?
Yes. Wholesale registration can collect business information and require approval before wholesale access is provided.
Can wholesale registration require approval?
Yes. Customer approval can be part of the B2B registration process.
Can WooCommerce have multiple wholesale customer roles?
Yes. Different wholesale roles can have different pricing and order rules.
Can each business have its own pricing?
Yes. Individual customer pricing can be configured where the selected B2B extension supports it.
Proof
Selected WooCommerce work
Build, migration, speed, subscriptions, redesign — filter by the kind of project you have.
In their words
What store owners say after launch
Image, audio, and video — the formats buyers trust most.
Standards we build to
Security & Compliance Standards
ISO 27001 Certified
SOC 2 Type 2
PCI DSS Compliance
GDPR Compliance
CCPA Compliance
ISO 27018 Certified“We follow the principles of GDPR, CCPA, and ISO standards certified to ensure security, privacy, and compliance across all operations.”
Sell wholesale without making every order a manual process
Give business customers the buying experience they actually need. We can review customers, pricing, orders, terms, quotes, catalogues and integrations — then give you a prioritized recommendation with no obligation to proceed.
Get a Free WooCommerce B2B Audit