What exactly does 10turtle do?

Three things, with a dedicated expert team for each: web design and development, branding and creative, and AI automation. You work with one accountable partner instead of stitching together separate vendors.

Do you only build new sites, or do you also redesign existing ones?

Both, equally. Roughly half of our work is rebuilding sites, brands, and workflows that companies have outgrown, and the other half is building from zero.

Who is on the team that handles my project?

A dedicated team per capability: web designers and engineers, brand designers, and AI engineers. One accountable lead owns the outcome end to end.

What is the free audit and what do I get?

A no-cost review of your website, brand, or workflow with specific, prioritised findings plus a clear plan. There is no obligation to hire us afterwards.

Where is 10turtle based and who do you work with?

Headquartered in Surat, India, with offices across the USA, Canada, and the UAE, serving clients in 37+ countries. We work with DTC and B2B brands that care about accountability and measurable results.

Is the AI automation work tied to one vendor?

No. Anthropic is a partner, not a dependency. We design automation around your stack and goals rather than locking you into a single platform.

Web · Wix

Wix Velo Development Dubai

Turn your Wix website into a custom web application. Standard Wix features cover many business websites, but some businesses need custom business logic, member portals, booking systems, dashboards, directories, calculators, API connections or data driven workflows. 10turtle builds custom Wix functionality for businesses in Dubai and across the UAE using Velo and the current Wix development stack. We extend Wix without forcing you to abandon the platform you already use — and we will not add custom code when built in capabilities already solve the problem.

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Built withVeloJavaScriptWix DataREST APIsWeb modulesWix SDK

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What it is

What is Wix Velo?

Velo is Wix's full stack development platform. It allows developers to work with JavaScript, front end interactions, backend functions, data collections, dynamic pages, APIs, external services, custom business logic, web modules and ecommerce functionality. Wix describes Velo as a full stack development platform for building and managing professional web applications. Its current documentation also notes that the Wix JavaScript SDK is gradually becoming the preferred development path for many capabilities while existing Velo APIs continue to function.

For you, the important part is simple: you can build more than a standard Wix website. The objective is not to add code for the sake of adding code. The objective is to make Wix work around your business — and to choose the smallest architecture that solves the requirement properly.

What's included

What a Velo build can include

Custom code and JavaScriptFrontend interactions, conditional interfaces, custom forms, calculators, filters and personalized experiences using JavaScript inside the Wix environment — only when built in features are not enough.

Backend logic and web modulesServer side business logic, database operations, API requests and sensitive processing through web modules with restrictive permissions — keeping critical logic out of the browser.

API and system integrationsConnections to CRM, ERP, payments, accounting, inventory, booking, marketing and internal systems when the required API access and authentication are available.

Dynamic pages and dataStructured collections, dynamic templates and data driven routing for listings, directories, catalogs and content that would be inefficient to maintain page by page.

Member portals and dashboardsLogin, roles, gated content, account areas and user specific dashboards designed around your business rules and available Wix permissions.

Automations and webhooksEvent driven workflows that turn website events into business actions — CRM records, notifications, order updates and process triggers — without unnecessary manual work.

Testing, security and Dubai readinessFunctional testing of custom features, permissions and integrations; secure architecture for authentication and data exposure; Arabic/English bilingual and RTL considerations where required.

How we work

Wix Velo development process

1Scope and feasibility

We define what the feature needs to do, who will use it, what data it needs and what systems it must connect to — then determine whether Wix can support it.

2Data model

We define collections, fields, relationships, permissions and external data sources before building complex functionality.

3Backend and integrations

We build backend functions, web methods, API connections, data processing and business logic with appropriate permissions.

4Frontend functionality

We connect the interface to data, user actions, dynamic pages and custom interactions.

5Testing and QA

We test functions, forms, data, permissions, integrations and edge cases — not just the page design.

6Launch and monitoring

We publish, monitor errors, document the implementation and support future improvements.

Why it matters

Build custom functionality without abandoning Wix

You do not need to rebuild everything simply because standard Wix features have reached their limit — you may only need the right development layer.

Business logic that fits your rules

Calculators, portals, booking flows, directories and workflows built around how your business actually works — not a generic template.

Connected systems

CRM, ERP, payments and other tools talking to Wix through APIs when access and authentication allow it.

Platform honesty

We tell you whether standard Wix, Studio, Velo or a different platform is the smarter choice — before any custom development starts.

Who this is best for

Do you need Wix Velo?

Velo is a stronger fit when you need

Custom functionality, data driven experiences, API connections, backend logic, member portals, dashboards, booking systems, calculators, directories, marketplaces, ecommerce customization, or bilingual Arabic/English workflows that standard Wix features cannot cover.

Not every Wix website needs Velo

If the website is straightforward and built in functionality covers the requirements, custom development is unnecessary. If design control and responsive layout are the main need, Wix Studio Development is the better fit. If the application is highly specialized and Wix cannot reasonably support the architecture, we recommend custom software instead.

FAQs

Common questions about Wix Velo

Can you add custom code to Wix?

Yes. Velo allows developers to extend Wix using JavaScript and backend functionality. Wix also provides a newer JavaScript SDK that is becoming the preferred approach for many capabilities.

What can you build with Wix Velo?

Examples include member portals, dashboards, booking systems, calculators, dynamic directories, property portals, custom forms, marketplaces, ecommerce functionality, API integrations and data driven websites.

Can Wix Velo connect to external APIs?

Yes. Custom development can connect Wix to external systems when the required API access and authentication are available.

Can Wix Velo connect to a CRM?

Yes. We can connect website data with compatible CRM systems through their APIs.

Can Wix Velo build a member portal?

Yes. Custom member experiences can include dashboards, gated content and user specific information.

Can Wix Velo build a marketplace?

It can support marketplace style functionality, but marketplace requirements should be assessed carefully because vendors, listings, payments, permissions and transactions can create significant application complexity.

Can Wix Velo create dynamic pages?

Yes. Wix supports data driven pages and dynamic content through its CMS and development capabilities.

Can Wix Velo handle backend code?

Yes. Velo supports backend development and web modules that expose selected backend functions to frontend code.

Is Velo being replaced?

Wix is gradually moving from many Velo APIs toward its newer JavaScript SDK. Existing Velo APIs continue to work, while Wix recommends using the SDK for new development where available.

Do existing Velo websites need to be rebuilt?

No. A working Velo website does not automatically need to be rebuilt because Wix is introducing the newer SDK. We assess the existing implementation and migrate code where there is a practical reason.

Does Velo slow down Wix websites?

Not automatically. Performance depends on how the custom functionality is designed. Large data operations, excessive API calls and inefficient backend logic can affect responsiveness.

Does Velo require a developer?

Custom code generally requires someone who understands the implementation for significant changes and fixes. Routine content editing can still be handled through the Wix environment.

Can you maintain an existing Velo website?

Yes. We can work with existing code, audit the implementation and provide ongoing support.

Can you work on Velo code built by another developer?

Yes. We first review the existing architecture so we understand what we are taking responsibility for.

Proof

Wix work that earned its rankings, and its sales

Real builds and rebuilds across Studio, eCommerce, Velo and migrations. Each is tagged and reused across the site, so what you see here is the same proof our other pages cite.

See the full portfolio Work shown is representative; real client names and metrics are added once permissioned.

In their words

What clients say

Text, audio and video, the way real clients talk about working with the Wix team.

ISO 27001 Certified

SOC 2 Type 2

PCI DSS Compliance

GDPR Compliance

CCPA Compliance

ISO 27018 Certified

“We follow the principles of GDPR, CCPA, and ISO standards certified to ensure security, privacy, and compliance across all operations.”

Start with the functionality

You bring the business problem. We work out the architecture. Tell us what you want your Wix website to do — we will determine whether the solution should use standard Wix, Studio, Velo, APIs, the Wix JavaScript SDK, external integrations or a different platform. No unnecessary code. No unnecessary rebuild.

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