Web · Website Redesign
Website Audit Dubai
Know what is wrong with your website before you pay to rebuild it. A website audit is the structured diagnostic you run before committing to a redesign, redevelopment, migration or major optimization project. For businesses in Dubai and across the UAE, your site may be losing leads to slow pages, weak search visibility, poor mobile experience, broken journeys, unclear messaging, technical SEO issues or outdated content — and a redesign does not automatically fix any of those. 10turtle audits technical performance, SEO, UX, conversion, content, accessibility and structure, then delivers a prioritized action plan that tells you whether you need a full redesign, targeted improvements, a migration or a focused set of fixes.
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What it is
What is a website audit?
A website audit is a structured review of your existing website to identify problems affecting performance, search visibility, user experience, conversions, accessibility and business results. A useful audit does more than run an automated scan — it connects technical findings with your actual business goals across speed, Core Web Vitals, technical SEO, crawlability, structure, navigation, conversion paths, content quality, accessibility, mobile experience, analytics and platform limitations. The goal is simple: find the problems before you spend money fixing them.
A common mistake is assuming an old-looking website automatically needs to be rebuilt. Sometimes the foundation is healthy and only needs better UX, content, conversion optimization, performance work or targeted technical fixes. The audit gives you the evidence to choose targeted improvements, a redesign, a redevelopment or a migration — we do not recommend a rebuild simply because a rebuild is a larger project.
What's included
What our website audit covers
Website performance auditDesktop and mobile performance — Core Web Vitals (LCP, INP, CLS), page weight, images, render-blocking resources, third-party scripts and template-level issues — so you know what is causing the problem, not just a score.
Technical SEO and SEO healthCrawlability, indexing, sitemaps, canonicals, redirects, broken pages, metadata, structured data and ranking pages worth protecting — so search equity is identified before URLs or structure change.
User experience auditNavigation, information architecture, mobile usability, CTA visibility, form experience, trust signals and drop-off areas — using analytics and behavioral data where available.
Conversion auditHow effectively the site moves visitors toward leads, bookings, calls, WhatsApp enquiries, demos or purchases — reviewing CTA clarity, forms, landing pages and conversion friction.
Content quality reviewThin, duplicate or outdated content, weak messaging, search-intent gaps and pages that should be kept, improved, consolidated, redirected, rewritten or removed.
Accessibility and mobile auditWCAG 2.2 considerations — keyboard, focus, contrast, labels, alt text, semantics and target sizes — plus mobile navigation, tap targets, forms and conversion paths treated as a core experience, not a secondary version.
Prioritized findings reportCritical, high, medium and lower-priority recommendations with what the problem is, why it matters, what to change, relative effort and business importance — plus a walkthrough so the roadmap is actionable.
How we work
How we run a website audit
1Scope and access
We confirm your business goals, review analytics, Search Console, CMS and heatmap access where available, then crawl and inspect the website.
2Technical performance review
We assess speed, responsiveness, stability, mobile experience and technical implementation across important templates and pages.
3SEO and crawl analysis
We map structure, flag pages worth protecting, and identify broken links, redirects, indexing gaps, duplicates and internal linking opportunities.
4UX and conversion review
We review important journeys and behavioral data to find where visitors hit friction and fail to take the desired action.
5Content and accessibility review
We assess important pages for content quality, messaging, structure and accessibility considerations against relevant WCAG criteria.
6Findings, recommendations and walkthrough
We prioritize findings, connect each issue to a recommended action, and walk your team through whether to optimize, redesign, rebuild, migrate or fix specific problems first.
Why it matters
Why a website audit matters before redesign
A better redesign brief starts with evidence — so budget goes to the problems that matter, and useful search assets are protected before anything changes.
A clearer redesign brief
You know what the new website must solve instead of starting from a blank design file or a wish list of aesthetic preferences.
Existing SEO value protected
Ranking pages, backlinks and useful content are identified before URLs, navigation or page structures change.
Less unnecessary development
Sometimes a few high-impact fixes outperform a full rebuild. The audit connects platform, conversion and design decisions to real user behavior.
Who this is best for
Who is a website audit best for?
Best when you are still deciding what the website needs
Teams considering a redesign, facing declining organic traffic, slow performance, disappointing conversions, poor mobile experience, a planned platform migration, years of accumulated content, or a previous redesign that harmed search traffic. Also right when marketing generates traffic but the site does not convert, or you have never completed a structured website review.
You might not need a standalone audit
If you have already decided on a redesign and have a clear scope, the audit can be built into that process — for example our SEO Safe Website Redesign engagement. A standalone audit is most useful when you are still deciding whether to rebuild at all.
FAQs
Common website audit questions
What is a website audit?
A website audit is a structured review of your existing site to identify problems affecting performance, search visibility, UX, conversions, accessibility and business results. It connects technical findings with your goals — speed, Core Web Vitals, technical SEO, structure, conversion paths, content, mobile experience, analytics and platform limitations — so you find problems before you spend money fixing them.
Do I need a website audit before a redesign?
Not always. But if you are still deciding what needs to change, an audit can prevent you from spending the redesign budget on problems that do not require a rebuild.
What is the difference between a website audit and a website redesign?
An audit identifies what is working, what is not, and what should change. A redesign implements those changes through new UX, design, content, technology or structure. The audit answers what should we change; the redesign answers how we should build it.
Can a website audit tell me whether I need a new website?
Yes. That is one of the main purposes of a pre-redesign audit. Findings may show you need a complete rebuild, a redesign, a platform migration or targeted improvements — and we will say so honestly.
How long does a website audit take?
It depends on size and complexity. A smaller site may need a focused review; a large site with extensive content, complex analytics, ecommerce, integrations or thousands of pages needs more analysis. We confirm scope after reviewing the site and available data. The goal is findings useful enough to guide the investment that follows — not an artificially fast report.
What does a website audit cost?
Cost depends on page count, complexity, platform, ecommerce functionality, templates, analytics availability, SEO complexity, integrations, content volume, business goals and depth of UX analysis. We scope the audit to what needs to be understood — proportionate to the size of the redesign decision.
Can you audit WordPress, Shopify, WooCommerce and custom websites?
Yes. The same diagnostic principles apply across platforms, while recommendations account for the specific implementation. For ecommerce we can include product discovery, category structure, technical SEO, performance, mobile experience, cart and checkout journeys, and conversion issues.
Does the audit include SEO?
Yes. SEO is a core area when the website is evaluated for redesign or redevelopment — including technical SEO and the ranking pages and search assets worth protecting.
Does the audit include accessibility?
Yes. Accessibility can be reviewed against relevant WCAG criteria, with WCAG 2.2 as the current W3C guidance across Level A, AA and AAA considerations as appropriate.
How is a website audit different from an SEO audit?
An SEO audit focuses primarily on search visibility and technical search health. A broader website audit also covers performance, UX, conversion, content, accessibility, technology, analytics and structure — which is usually the better starting point when you are considering a redesign.
Will you tell me if I do not need a redesign?
Yes. If targeted improvements are the better solution, that should be the recommendation. The purpose of the audit is to make the right decision, not to create unnecessary development work.
What happens after the audit?
Depending on findings, next steps may include targeted improvements, SEO work, conversion optimization, redesign, redevelopment, platform migration, content restructuring, performance work, accessibility improvements or ongoing maintenance — moving from diagnosis to execution with the right specialist team.
Selected work
Redesigns that moved the numbers.
Proof over promises, a sample of redesign and rebuild engagements, with the before/after that mattered. Filter by what you care about.
In their words
In our clients' words.
Image, audio and video, because trust reads differently in each.
Standards we build to
Security & Compliance Standards
ISO 27001 Certified
SOC 2 Type 2
PCI DSS Compliance
GDPR Compliance
CCPA Compliance
ISO 27018 Certified“We follow the principles of GDPR, CCPA, and ISO standards certified to ensure security, privacy, and compliance across all operations.”
Start with an honest website audit
Not sure whether your website needs a redesign? Send us the site. We will help you understand whether you need a full redesign, a redevelopment, a platform migration, targeted improvements, SEO and conversion work — or simply a clearer plan for what comes next. The right answer is the one supported by evidence.
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